Infobip

Infobip operates a B2B cloud communications and engagement platform. It provides APIs and software modules that let companies send messages, run customer journeys, support users, verify identities and embed voice or video into applications. Value is created by combining carrier connectivity, multichannel delivery, orchestration software and security tooling in one platform, which encourages customers to consolidate communications spend and add adjacent modules over time.

Infobip is a private enterprise communications software provider operating a global cloud platform for messaging, voice, video, authentication and customer engagement. Its platform combines programmable communications infrastructure with marketing automation, customer data orchestration and support tools, allowing businesses to run transactional, promotional and service interactions across channels including SMS, WhatsApp, email, voice, live chat and in-app messaging.

The company makes money through a hybrid of usage-based communications fees and recurring software charges. Its direct customers are businesses, especially enterprises, digital platforms, developers, marketing teams, customer support teams and telecom operators. Infobip has expanded beyond core messaging through acquisitions in enterprise messaging, voice infrastructure and telecom security, strengthening its position against CPaaS peers such as Twilio, Sinch and Vonage.