Infobip
Global CPaaS and customer engagement platform for enterprises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- INFOBIP LIMITED
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- United Kingdom
- Company size
- 1,001–5,000
- Market role
- B2B SaaS Provider
- Official website
- infobip.com
What Infobip does
Infobip operates a B2B cloud communications and engagement platform. It provides APIs and software modules that let companies send messages, run customer journeys, support users, verify identities and embed voice or video into applications. Value is created by combining carrier connectivity, multichannel delivery, orchestration software and security tooling in one platform, which encourages customers to consolidate communications spend and add adjacent modules over time.
Category differentiation
Infobip is not a consumer messaging app or a pure email service provider. It is a B2B communications platform that sells messaging, voice, automation, identity and support infrastructure to businesses.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Infobip is a private enterprise communications software provider operating a global cloud platform for messaging, voice, video, authentication and customer engagement. Its platform combines programmable communications infrastructure with marketing automation, customer data orchestration and support tools, allowing businesses to run transactional, promotional and service interactions across channels including SMS, WhatsApp, email, voice, live chat and in-app messaging. The company makes money through a hybrid of usage-based communications fees and recurring software charges. Its direct customers are businesses, especially enterprises, digital platforms, developers, marketing teams, customer support teams and telecom operators. Infobip has expanded beyond core messaging through acquisitions in enterprise messaging, voice infrastructure and telecom security, strengthening its position against CPaaS peers such as Twilio, Sinch and Vonage.
Company news briefing
Briefing updated:
Building on its acquisition of SocketLabs to expand enterprise email capabilities, Infobip reported a 169.3% global surge in Rich Communication Services (RCS) traffic alongside the rollout of Interactive Session billing in the US. The company expanded its agentic AI platform with the launch of Voice AI Agents, supporting conversational retail and airline communications while scaling fraud defenses amid rising automated threat detections.
Business model & monetisation
Infobip monetises through a hybrid model blending consumption-based CPaaS billing with SaaS-style software licensing. Core messaging, voice and channel products are typically charged per message, per conversation, per interaction or per minute, often with carrier- and geography-based pricing. Higher-level software such as automation, support and orchestration modules can be sold via recurring subscription or seat-based pricing, while additional revenue comes from APIs, number services, verification, security and premium analytics features.
- Messaging traffic
- Usage-based per message or conversation fees
- Voice services
- Per minute and API consumption charges
- Automation and engagement software
- SaaS subscription and seat-based pricing
- Identity, verification and fraud tools
- API usage and premium software fees
- Number services and ancillary platform features
- Provisioning and add-on fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Competitors & alternatives
- Twilio
Cloud communications and customer engagement software for businesses.
- CM.com
B2B platform for messaging, marketing, payments, and ticketing.
- Bird
B2B customer communications platform for messaging, CRM and automation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Central European VCs Debate Bootstrapping, AI, and Exit Strategies
Startup Funding · Recorded impact score: 2/5
At the Infobip Shift conference in Zadar, Croatia, Central European venture capitalists discussed key startup topics including bootstrapping versus VC funding, the trend of founders seeking larger rounds for prestige, and the pitfalls of 'building for a flip'. Jure Mikuž of South Central Ventures cautioned against raising rounds too small for strategy, while David Clark of Tera Ventures noted that bootsrapping is now easier with AI tools. Réka Hidas of Portfolion emphasized choosing VCs that offer more than capital. On AI, Florian Binswanger of Vercel advised founders to integrate AI deeply into their product rather than adding superficial chatbots, and to use model routers to avoid vendor lock-in. Nina Trejos of Stripe highlighted the importance of adopting usage-based AI pricing early. Infobip's CTO Izabel Jelenić shared lessons on co-founder dynamics. The event highlighted a closing gap between Western and Central European startup ecosystems.
- Infobip Shift conference held in Zadar, Croatia, attended by developers, founders, and VCs from Central Europe.
- Jure Mikuž of South Central Ventures warned against raising rounds too small for strategy and seeking spotlight.
Infobip Reports 169.3% Global RCS Growth; US +1298.8%
Unified Communications · Recorded impact score: 3/5
Infobip, a global AI-first cloud communications platform, reported 169.3% growth in Rich Communication Services (RCS) for Business traffic between H1 2025 and H1 2026. The United States led growth with a 1,298.8% year-on-year increase; Infobip customers sent more than 1.5 billion RCS messages in the US during the period. Infobip processed RCS registration requests for over 7.3k unique brands and delivered 14k successful RCS agent launches. Other notable country growth rates included Spain (+290%), the United Kingdom (+282%), India (+108%) and France (+48%). The company also announced Interactive Session billing is now live in the US, enabling two-way conversational pricing across live RCS markets. Dave Boddington, RCS Business Unit Head at Infobip, commented on the channel’s move from experimentation to mainstream deployment.
- Infobip recorded 169.3% growth in RCS for Business traffic between H1 2025 and H1 2026.
- RCS interactions in the United States increased 1298.8% year-on-year; Infobip customers delivered more than 1.5 billion RCS messages in the US during the period.
Conversational AI Emerges as Retail Imperative
Conversational AI & Chatbots · Recorded impact score: 3/5
A Business Wire piece published on MarTech Series (July 20, 2026) reports that insights from Infobip and Retail Economics indicate retail engagement is shifting from one-way “broadcast” messaging to a conversational, AI-driven relationship model. The article cites high WhatsApp open rates (85–95%) versus email (32.7% in e-commerce), notes 24% of Gen Z prefer WhatsApp and SMS for deliveries/returns, and highlights a readiness gap: 88% of retailers are exploring conversational AI while 0% report full integration. Retail Economics CEO Richard Lim and Infobip retail specialist Kim Johal comment on personalization, channel preferences, and AI-driven automation that can handle routine queries and demonstrate ROI in as little as 60 days.
- Infobip and Retail Economics report the retail engagement model is shifting from one-way “broadcast” notifications to a conversational, AI-driven relationship layer.
- WhatsApp engagement open rates are cited at 85–95%, compared with 32.7% for email in e-commerce.
Infobip launches Voice AI Agents
Recorded impact score: 4/5
New product under Agentic AI platform for voice-based AI agents.
Infobip: Agentic AI Improves Airline Communications
Conversational AI & Customer Experience · Recorded impact score: 3/5
Infobip, a global communications platform, published findings showing that airlines are shifting from reactive broadcast messaging to proactive, AI-driven personalised omnichannel communication to manage travel disruption. Citing a UK Civil Aviation Authority report that over 60% of passengers identified communications as the top area for improvement, Infobip highlights agentic AI, autonomous resolution, and unified customer data as core pillars. The company says its work across the UK and Europe, including with Virgin Atlantic, has increased online check-in rates by 11% and reduced customer care workloads by as much as 50%. The report also notes channel performance differences (WhatsApp cited with a 98% open rate vs 20% for email) as a driver for moving to higher-engagement messaging channels.
- A UK Civil Aviation Authority report found that over 60% of passengers cite airline communications as the top area for improvement during disruption.
- Infobip advocates a shift from reactive broadcast communications to proactive, AI-first personalised omnichannel strategies for airlines.
Explore company relationships
Questions about Infobip
What is Infobip?
Infobip is a private B2B cloud communications and customer engagement platform offering messaging, voice, video, automation, identity and security products.
Who uses Infobip?
Its customers include enterprises, developers, marketers, support teams, contact centres, app businesses and telecom operators.
How does Infobip make money?
It earns revenue mainly from usage-based communications fees and recurring software charges for automation, engagement, identity and security modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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