Bird
B2B customer communications platform for messaging, CRM and automation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bird B.V.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Netherlands
- Company size
- 501–1,000
- Market role
- B2B SaaS Provider
- Official website
- bird.com
What Bird does
Bird operates a B2B SaaS and communications infrastructure model. It sells software access to a unified platform that combines messaging channels, customer data, CRM and workflow automation, while also monetising message delivery and related communications usage across email, SMS, WhatsApp and voice. The platform creates value by consolidating fragmented customer engagement tools into one stack for marketers, operations teams and developers.
Category differentiation
This company is a B2B communications and customer engagement software provider, not the consumer scooter business that also uses the Bird name. It is also not a foundational LLM provider; its AI features sit within communications, CRM and automation software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bird is a Dutch B2B software company that provides a unified customer communications and engagement platform. Its product set combines multichannel messaging APIs for email, SMS, WhatsApp and voice with CRM, workflow automation and a customer data platform, enabling businesses to manage customer interactions and campaigns across multiple channels from one system. The company generates revenue through a mix of software subscriptions and usage-based communications fees. Its paying customers are primarily enterprises, marketing teams, customer operations teams and developers that need programmable messaging, customer data orchestration and campaign automation. Bird has expanded its capabilities through acquisitions such as SparkPost, Pusher, 24sessions and Hull, broadening its reach across email infrastructure, in-app messaging, video engagement and CDP functionality.
Company news briefing
Briefing updated:
Business communications platform Bird secured $450 million in debt financing led by JP Morgan, Capital One, and Citi to provide liquidity to existing shareholders. Driven by automation and a strategic pivot toward AI, the company reduced its headcount to 120 while reporting $165 million in profits. Concurrently, Bird opened its infrastructure to AI agents through its new AI Agentic Harness platform, enabling agents to communicate via SMS, calls, and email.
Business model & monetisation
Bird monetises through a hybrid subscription and usage-based model. It offers tiered platform plans, including free and paid packages, for access to core software such as CRM, automation and AI-enabled workflow capabilities. On top of this, it charges for communications usage through email volume allowances, SMS per-message fees, WhatsApp conversation-based fees with passthrough charges, and related API-driven consumption. This creates a recurring SaaS base with variable revenue tied to customer communications volume.
- Platform subscriptions for CRM, automation and core software access
- SaaS subscription tiers
- SMS messaging volume
- Usage-based per-message fees
- Email delivery
- Usage-based quotas and volume pricing
- WhatsApp messaging
- Conversation-based passthrough fees plus processing margin
- Voice and other communications APIs
- Usage-based API consumption
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Infobip
Global CPaaS and customer engagement platform for enterprises.
- Freshworks
B2B SaaS suite for support, CRM, marketing, and IT service.
- Salesforce
Enterprise SaaS platform for CRM, marketing, data, analytics, and workflows.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
European Tech Weekly Recap: Over €2B Invested Across 65+ Deals
Investment & M&A · Recorded impact score: 2/5
This weekly recap summarizes European tech funding and M&A activity for the week of September 21-27, 2026. More than 65 funding deals raised over €2 billion, with robotics, AI, and healthtech leading the sectors. Portugal, the Netherlands, and the UK were the top countries by funding amount. Notable deals include TEKEVER's $580M Series D, Bird's $450M debt raise, and Verda's $189M AI cloud funding. In M&A, feld.energy is acquiring AckerKapital, EYSA acquires Joinup, Mistral AI acquires Pimento, and Luno acquires GXTN. The recap also highlights various smaller funding rounds across Europe.
- Over 65 tech funding deals raised more than €2 billion in Europe during the week of September 21-27, 2026.
- Top industries: robotics (€508.3M), AI (€406.6M), and healthtech (€305.8M).
Bird Raises $450M Debt, Cuts Headcount to 120
Financials · Recorded impact score: 4/5
Bird, the business communications platform formerly known as MessageBird, has raised $450 million in debt financing led by JP Morgan, Capital One, and Citi. The funding includes a $400 million term loan and a $50 million revolving credit facility, with seven banks participating. The proceeds will provide liquidity to existing shareholders, including current and former employees. The company has drastically reduced its headcount from over 1,000 at its peak to 120, driven by automation and a strategic pivot toward AI. Bird is focusing on its AI Agentic Harness platform, which enables AI agents to communicate via SMS, calls, and email. The company reported $165 million in profits last year.
- Bird raised $450 million in debt financing led by JP Morgan, Capital One, and Citi.
- The financing comprises a $400 million term loan and a $50 million revolving credit facility.
Bird secures $450M and opens its infrastructure to AI agents
Recorded impact score: 4.5/5
Bird announced securing $450M in financing and opening its infrastructure to AI agents, as featured on the company's blog.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Security Engineer(Senior) | Security | Remote, United States (East Coast) | |
| Associate Technical Account Manager(Associate) | Customer Success & Client Operations | Remote, APAC |
Explore company relationships
Questions about Bird
What is Bird?
Bird is a Dutch B2B software company that provides multichannel messaging, CRM, automation and customer data tools for business communications.
Who uses Bird?
Bird is used by enterprises, SMBs, marketing teams, customer operations teams and developers that need email, SMS, WhatsApp, voice and customer engagement infrastructure.
How does Bird make money?
Bird makes money through software subscription plans and usage-based fees for communications channels such as email, SMS, WhatsApp and voice APIs.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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