Observed Signal · Jul 7, 2026 · Research Report · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Neutral
Advertising Quality (Fraud & Security) Market: Infobip: Businesses Scale AI Defenses Against Automated Fraud
Infobip published its 2026 Fraud & Security Report analyzing billions of global interactions and found a sharp rise in AI-powered fraud alongside rapid growth in enterprise defenses. The report states detected threats rose 77% year-over-year while adoption of AI-powered fraud detection grew 71% and pattern-based detection increased 105%. Phishing represented 49% of blocked harmful content (up 94% YoY) and interactions with Network APIs (including SIM swap and number verification) grew 91%, with finance leading adoption. The report highlights customer use — UK retailer NEXT is using Infobip Signals to combat artificially inflated traffic — and includes commentary from Infobip and NEXT executives on the accelerating arms race between automated fraud and AI-driven protection.
The report documents a large increase in AI-driven fraud and parallel growth in AI-based detection — important for messaging security, fraud mitigation investments, and trust across digital communications, but not a platform-level policy or industry-shifting change.
Key Takeaways & Evidence Grounding
- Infobip published the 2026 Fraud & Security Report analyzing billions of interactions globally.
- Detected threats increased 77% year-on-year.
- Adoption of AI-powered fraud detection grew 71% year-on-year; pattern-based detection increased 105% year-on-year.
- Phishing accounted for 49% of blocked harmful content, with phishing volume growing 94% year-on-year.
- Interactions with Network APIs (including SIM swap and number verification) grew 91%, with the finance sector leading adoption.
Connected Companies & Entities
5 Entities mappediTech Series
B2B tech publisher and demand generation services provider.
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
Business Wire
Global press release distribution and investor disclosure services.
“Author: Business Wire...”
NEXT
UK retailer combining online commerce, stores, credit and partner platform services.
“Leading UK-based clothing brand NEXT is leveraging Infobip Signals, an AI and machine learning-powered solution designed to combat artificia...”
Infobip
Global CPaaS and customer engagement platform for enterprises.
“New research from global AI-first cloud communications platform Infobip reveals a growing surge in AI-powered fraud and enterprise defenses....”
MarTech Series
B2B martech publisher with demand generation services.
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
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