NEXT

NEXT operates a hybrid model. First, it buys or sources products and sells them directly to consumers through digital and physical channels, earning gross margin on merchandise. Second, it monetises a marketplace-style assortment that includes third-party brands on its online platform. Third, it provides consumer credit through account-based shopping, which supports conversion, basket size and repeat purchasing. Fourth, through Total Platform, it sells outsourced e-commerce operations to other retail brands, using its existing logistics, technology and operational scale to earn a percentage of partner sales.

Next plc is a UK-listed retail company best known for selling clothing, homeware and lifestyle products through its online storefront, catalogue-based Directory service and physical store estate. Its consumer business combines owned inventory, third-party branded assortment, fulfilment and credit-based purchasing, with online now representing the larger part of sales based on the supplied evidence.

Beyond retail, NEXT also operates Total Platform, a B2B commerce infrastructure service for other brands. This extends the company’s website systems, warehousing, distribution, payments, marketing and customer service capabilities to partners on a commission-based model. As a result, NEXT generates revenue from direct retail margin, consumer credit-related economics and take-rates on partner sales.