Observed Signal · Dec 12, 2022 · Partnership · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Impact.com 2022 Annual: New Customers, Partners Drive Growth
Impact.com, a platform for Partnership Management, published its 2022 annual results, highlighting strong growth driven by new customers and partner relationships, expansion in Europe and Asia, and strategic investments in its business. The year saw more than 500 new customers (including Tesco, Klarna and Lovehoney) and 67 new agency partners, with ARR and GTV both up 35% year over year. The company expanded its ecosystem through integrations with Adobe Commerce and BigCommerce and completed the acquisition of Pressboard, while accelerating tracking integrations with Shopify and Segment. New offices opened in Milan, Paris and Tokyo, and existing spaces secured in Cape Town and New York City. CEO David A. Yovanno emphasized resilience and the growing relevance of the Partnership Economy, noting ongoing demand for ecommerce integrations and new tools such as Link Scanner, SearchCompliance, Benchmarking and In-App Messaging. The year also featured a WARC study on influencer dynamics, a Walmart Creator portal launch, a relaunched agency partner program, and leadership updates.
Significant growth, international expansion, acquisitions, and product/integration announcements highlight the importance of the partnership economy in AdTech.
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Key Takeaways & Evidence Grounding
- Impact.com added over 500 new customers in 2022, including Tesco, Klarna and Lovehoney, and 67 new agency partners.
- ARR and GTV grew 35% year over year.
- Acquired Pressboard and added Shopify/Segment tracking integrations plus Chargebee and Stripe integrations.
- Opened new offices in Milan, Paris and Tokyo; expanded spaces in Cape Town and New York City.
- Launched Walmart Creator portal and announced a new agency partner program; published a WARC study on influencer dynamics; leadership updates (CMO, CRO, COO).
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