Observed Signal · Feb 5, 2026 · Product Launch · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Ibexa Unifies Five Martech Brands Under AI Orchestration Platform
Ibexa, a Norway-based digital experience and marketing technology vendor, announced at its annual user summit in Lisbon the formal unification of five martech brands—Actito, Qualifio, Quable, Cohesivo and Raptor—into a single digital experience and marketing orchestration platform. CEO Bertrand Maugain unveiled a new extensible agentic AI orchestration layer designed to connect content, customer data, product data and channels across a composable SaaS ecosystem. As part of the move, the legacy CMS/DXP product, formerly known as eZ Publish and then Ibexa, is rebranded as Cohesivo, with Ibexa representing the overarching orchestration layer. The company plans to introduce hybrid consumption-based pricing and packaging around mid-2026. Ibexa, part of QNTM Group since November 2021, expanded through acquisitions of Actito (2022), Qualifio (2023), Quable (2024) and Raptor (2025). It serves more than 1,000 customers with over 350 employees, including 150+ engineers.
MarTech vendor consolidation and agentic AI orchestration reflect industry trends, but the impact is limited to Ibexa's ecosystem of 1,000+ customers rather than a broad market shift.
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Key Takeaways & Evidence Grounding
- Ibexa unified five martech brands—Actito, Qualifio, Quable, Cohesivo and Raptor—into one digital experience and marketing orchestration platform, announced Feb 5, 2026.
- Ibexa rebranded its legacy CMS/DXP product as Cohesivo and positioned the Ibexa brand as the agentic AI orchestration layer.
- Ibexa plans hybrid consumption-based pricing and packaging around mid-2026.
- Ibexa, part of QNTM Group since Nov 2021, acquired Actito (2022), Qualifio (2023), Quable (2024) and Raptor (2025).
- Ibexa has more than 350 employees, including over 150 engineers, serving 1,000+ customers, with an AI Lab ramping to 30+ specialists in 2026.
Connected Companies & Entities
3 Entities mapped“EU Digital Experience and Martech vendor consolidates portfolio of acquired and built brands; CEO Bertrand Maugain announced unifying five m...”
“Ibexa made acquisitions of Raptor in 2025 to strengthen customer data (CDP), personalization and recommendation functionality....”
“Omdia validated Ibexa's unified composable platform in December 2025 analyst commentary....”
Ontology Mapping & Concepts
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