Observed Signal · Feb 13, 2026 · Certification · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
IAS Secures ISO 42001 Recertification, Leading in AI Standards
Integral Ad Science (IAS) received annual recertification for ISO/IEC 42001:2023 and expanded the scope to cover its use of artificial intelligence within its Quality Attention and Ad Fraud solutions. The audit was performed by Schellman. IAS says it remains the only digital ad verification provider with accredited ISO 42001 certification, a credential intended to demonstrate responsible, transparent AI governance across its measurement products. The article notes ISO/IEC 42001 is the first international standard for Artificial Intelligence Management Systems (AIMS). IAS also holds TrustArc’s Responsible AI certification and an Ethical AI certification from The Alliance for Audited Media. IAS reports processing more than 280 billion transactions daily and in December 2025 announced an AI assistant called IAS Agent focused on explainable AI.
Independent ISO 42001 recertification and expanded AI scope from a major ad verification vendor strengthens trust and governance signals for advertisers and publishers, affecting procurement and measurement credibility in the ad tech ecosystem.
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Key Takeaways & Evidence Grounding
- Integral Ad Science (IAS) received annual recertification for ISO/IEC 42001:2023.
- IAS expanded the certification scope to include AI used in its Quality Attention and Ad Fraud solutions.
- The ISO/IEC 42001 certification audit was performed by Schellman.
- IAS states it is the only digital ad verification provider with accredited ISO 42001 certification.
- IAS holds TrustArc’s Responsible AI certification and an Ethical AI certification from The Alliance for Audited Media.
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Related Market Signals & Shifts
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Sisense Earns ISO/IEC 42001:2023 AI Management Certification
Sisense Ltd. announced it has achieved ISO/IEC 42001:2023 certification for the Artificial Intelligence Management System (AIMS) that governs Sisense Intelligence, the company’s suite of agentic AI capabilities embedded in Sisense Cloud. The certification was issued by Schellman Compliance, LLC, an ANAB‑accredited certification body, providing independent validation that Sisense operates a structured, audited management system for responsible AI governance across its Assistant, Narrative, semantic enrichment and Compose SDK features. Sisense CEO Ariel Katz is quoted saying the certification gives customers independent assurance about how the company develops, deploys and oversees AI. The announcement was distributed via Business Wire and published on MarTech Series on April 28, 2026.
Google Antitrust Ruling Spares Ad Stack, Pressures Trade Desk
A federal judge ruled that Google must open up its ad exchange and publisher ad server to more competition but stopped short of forcing a breakup of its adtech stack. The remedies include connecting AdX and DFP to Prebid, requiring equal terms for AdX bids on alternative servers, curbing self-preferencing, and sharing auction data. For The Trade Desk, which has positioned itself as the neutral alternative to Google's walled gardens, this outcome weakens its core pitch: a fairer and more transparent auction reduces the urgency for publishers to seek alternatives like OpenPath. The article also notes that Google's decision to keep third-party cookies has already slowed adoption of alternative IDs like UID2.0. Analysts suggest The Trade Desk's narrative is shifting towards CTV and agentic advertising as the open-web competition with Google evolves.
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