Observed Signal · Jul 15, 2026 · Contract Award · Source: Horizont · Impact: 3/5 · Sentiment: Neutral
Agency & Consultancy Market: Hirschen Group and Serviceplan Win Federal Account
A public procurement for the Kaufhaus des Bundes, the central e‑procurement platform of the German federal administration, has been decided. The framework-agreement for classical and digital communications (shared lot 1) was awarded to two agencies: Hirschen Group and Serviceplan; Serviceplan bid together with its social‑media subsidiary. The contract covers a four‑year term and carries a stated maximum value (exact amount not specified in the article). The Kaufhaus des Bundes is administratively located at the Federal Ministry of the Interior. The story was published by Mehrdad Amirkhizi on July 15, 2026.
Major federal procurement awarding a multi‑year communications framework to prominent agencies; relevant to agency market and public‑sector advertising spend but not a sector‑wide structural change.
Key Takeaways & Evidence Grounding
- The framework agreement for classical and digital communication for the Kaufhaus des Bundes was awarded to Hirschen Group and Serviceplan.
- Serviceplan participated in the tender together with its social‑media subsidiary.
- The Kaufhaus des Bundes is the central e‑procurement platform of the federal administration and is hosted at the Federal Ministry of the Interior.
- The awarded shared lot 1 has a contract duration of four years (maximum contract value referenced but not specified).
- Article published on 2026-07-15 by Mehrdad Amirkhizi.
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