Observed Signal · Feb 26, 2019 · Acquisition · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Gruner + Jahr sells Ligatus to Outbrain
Gruner + Jahr disclosed the sale of its native advertising platform Ligatus to Outbrain. Outbrain will acquire a majority stake, with Gruner + Jahr becoming a minority shareholder and joining Outbrain's supervisory board. Ligatus, which Gruner + Jahr had owned since a 2008 acquisition for about €18.75 million, is expected to command a higher price in the current deal. The arrangement could enable a product called “Ligatus by Outbrain” under Outbrain’s umbrella. The report cites Outbrain Co-CEO David Kostman and highlights the exclusive coverage from OMR.
Acquisition of a native advertising platform (Ligatus) by Outbrain; potential product integration and market consolidation.
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Key Takeaways & Evidence Grounding
- Gruner + Jahr sells Ligatus to Outbrain; Outbrain takes majority stake; Gruner + Jahr becomes minority shareholder and joins Outbrain's supervisory board
- Ligatus was acquired by Gruner + Jahr in 2008 for around €18.75 million
- The majority stake is expected to fetch a price higher than €18.75 million
- Outbrain could launch a product named 'Ligatus by Outbrain'
- Report based on OMR exclusive, citing Outbrain Co-CEO David Kostman
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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