Observed Signal · Jul 2, 2026 · Study Release · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Goldbach Reports Very High Video Reach in Switzerland
Goldbach published the tenth wave of its Goldbach Video Network (GVN) study, reporting a monthly net reach of 93% in Switzerland — ahead of YouTube at 75%. The results are based on an online survey of 1,293 respondents conducted in February. Reach by age groups: 30–49 years 94%, 50–64 years 93%, and 15–29 years 90%. Goldbach’s Digital TV Network achieved a monthly reach of 54%, weekly reach of 34% (down 1 percentage point vs. 2025) and daily reach increased from 12% to 13%. The study also reports that video ads in the GVN lead the market on attention, interest and sympathy and cites an average CTV co‑viewing of 2.3 people (2.5 for younger audiences). Sanja Ruggiero, Sales Director and Deputy Managing Director of Goldbach Audience AG, is quoted in the company statement.
Regional audience measurement showing a media sales house (Goldbach) outperforming a major platform on reported reach is relevant to media buyers and CTV planning in Switzerland but is not a major global platform policy or technical change.
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Key Takeaways & Evidence Grounding
- Goldbach Video Network (GVN) reported a monthly net reach of 93% in Switzerland.
- YouTube was reported at a 75% monthly reach in the same market comparison.
- Survey basis: an online questionnaire conducted in February with 1,293 respondents.
- Age-group monthly reach: 30–49 years 94%, 50–64 years 93%, 15–29 years 90%.
- Goldbach’s Digital TV Network: monthly reach 54%, weekly reach 34% (−1pp vs. 2025), daily reach up from 12% to 13%.
- Study notes GVN Video Ads rank highest for attention, interest and sympathy; average CTV co‑viewing reported as 2.3 persons (2.5 for younger viewers).
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