Observed Signal · Jul 17, 2026 · Audience Measurement Report · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
SRF Achieves Record Half-Year Market Share
Mediapulse reported that in the first half of 2026 daily TV reach in Switzerland was 4.6 million people (59% daily reach) with average viewing time of 175 minutes per day and time-shifted viewing at 31%. Public broadcaster SRF recorded a half-year market share of 36.3% — its highest since the 2013 measurement change — with a primetime share of 44.2%. CH Media's national channels averaged 929,000 viewers daily and posted a 16.7% primetime market share among 15–59-year-olds in April 2026 (27% above April 2025). Regional broadcasters including TeleZüri, Tele M1, Tele 1 and TVO reported audience and market-share highs, while Bakom performance measurements show regional channels exceeded mandated quotas for locally produced information.
National audience-measurement results and market-share shifts are relevant for TV broadcasters, regional publishers and media buyers in Switzerland but represent regional market updates rather than industry-wide structural change.
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Key Takeaways & Evidence Grounding
- Mediapulse reported a daily TV reach of 4.6 million people in H1 2026 (59% daily reach) and average usage of 175 minutes per day.
- Time-shifted TV viewing rose slightly to 31%, according to Mediapulse.
- SRF achieved a half-year market share of 36.3% — its highest since the 2013 measurement change — and a primetime (19:00–22:30) share of 44.2%.
- CH Media's national channels averaged 929,000 viewers daily and reached a 16.7% primetime market share among 15–59-year-olds in April 2026, 27% above April 2025.
- Regional broadcasters (TeleZüri, Tele M1, Tele 1, TVO) reported multi-year highs in daily reach or improved 18:00-hour market shares and exceeded Bakom regional-information concession requirements.
Connected Companies & Entities
1 Entity mapped“The national channels of CH Media (3+, 4+, 5+, 6+, 7+, TV24, TV25, S1) reached 929,000 viewers daily....”
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Energy Zürich Returns to Podium
Mediapulse's H1 2026 Swiss radio measurement shows an overall stable market with just over five million daily listeners nationwide and nearly seven million weekly. In the German-speaking region SRG remains broadly stable (~2.07 million daily listeners) while private broadcasters lost listeners in aggregate (now ~2.42 million), a decline Mediapulse marks as significant. Radio Pilatus remains the top private station (≈247,950 daily listeners). Energy Zürich narrowly reclaimed third place over Radio Zürisee by about 600 listeners (197,970 vs. 197,390). Notable movements include Virgin Radio Switzerland (CH-Media) growing significantly from ~104,790 to ~130,600 listeners, Bern1 posting the largest significant loss, and Sunshine Live CH more than doubling reach after expanding DAB+ coverage. Mediapulse data cover Jan 1–Jun 30, 2026 (Deutschschweiz, 15+).
Bakom: Large Differences in Regional TV News Output
The Swiss Federal Office of Communications (Bakom) published findings showing large disparities in the regional-information output of licensed regional television stations for 2025. A review of 13 broadcasters found an average of 5 hours 12 minutes of regional content per week. Under the performance mandate, local radios and regional TV that receive media-levy funds must broadcast at least 150 minutes of regionally relevant news weekly. Tele Top had the lowest measured share (164 minutes/week), while Tele Ticino (together with Léman Blue) led with more than 3.5 times Tele Top’s share. The analysis was carried out by Publicom AG for Bakom; local radios had already met the requirement in 2024, and this is the first year since 2020 that all monitored broadcasters complied.
1.18M watch Switzerland reach World Cup quarterfinals
SRF/SRG reported very strong linear-TV and digital audiences across the World Cup. The Spain–Argentina final was the tournament’s most-watched match on SRF, drawing 1.15 million viewers on SRF zwei (76% market share). Swiss fixtures also performed strongly: the Switzerland–Colombia round-of-16 peaked at 1.18 million viewers on SRF zwei (78.3% share) and ~930,000 online video starts; the quarterfinal vs Argentina drew up to 830,000 viewers (93.6% share) with ~690,000 livestream starts. SRF Sport’s online offering recorded about 107 million visits (Mapp Intelligence) and more than 22 million livestream starts for the tournament; SRG cited roughly 31 million online livestream starts and SRF had reported 37 million visits and >18 million video starts through the round of 16. Published figures exclude public-viewing attendance; Roland Mägerle described the event as a very positive outcome for SRF.
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