Observed Signal · Jun 1, 2026 · Report Publication · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Bakom: Large Differences in Regional TV News Output
The Swiss Federal Office of Communications (Bakom) published findings showing large disparities in the regional-information output of licensed regional television stations for 2025. A review of 13 broadcasters found an average of 5 hours 12 minutes of regional content per week. Under the performance mandate, local radios and regional TV that receive media-levy funds must broadcast at least 150 minutes of regionally relevant news weekly. Tele Top had the lowest measured share (164 minutes/week), while Tele Ticino (together with Léman Blue) led with more than 3.5 times Tele Top’s share. The analysis was carried out by Publicom AG for Bakom; local radios had already met the requirement in 2024, and this is the first year since 2020 that all monitored broadcasters complied.
A government-backed study showing compliance and large variation in regional TV news output affects media planning and local advertising inventory allocation, but it is a national/regulatory media report with limited direct impact on global AdTech/MarTech infrastructure.
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Key Takeaways & Evidence Grounding
- Bakom reported that the 13 examined regional TV broadcasters averaged 5 hours and 12 minutes of regional content per week in 2025.
- Regulatory mandate: local radios and regional TV receiving media-levy funds must broadcast at least 150 minutes of regionally relevant news per week.
- Tele Top had the lowest measured regional-news share at 164 minutes per week.
- Tele Ticino — together with Léman Blue — led the ranking with more than 3.5 times the share of Tele Top.
- The investigation was conducted by Publicom AG on behalf of Bakom; local radios had met the requirement already in 2024.
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SRF Achieves Record Half-Year Market Share
Mediapulse reported that in the first half of 2026 daily TV reach in Switzerland was 4.6 million people (59% daily reach) with average viewing time of 175 minutes per day and time-shifted viewing at 31%. Public broadcaster SRF recorded a half-year market share of 36.3% — its highest since the 2013 measurement change — with a primetime share of 44.2%. CH Media's national channels averaged 929,000 viewers daily and posted a 16.7% primetime market share among 15–59-year-olds in April 2026 (27% above April 2025). Regional broadcasters including TeleZüri, Tele M1, Tele 1 and TVO reported audience and market-share highs, while Bakom performance measurements show regional channels exceeded mandated quotas for locally produced information.
Canal B regional TV channel launches in Biel
Canal B, a new regional television broadcaster serving Biel, Seeland, the Bernese Jura, the Freiburg lakes district and the Grenchen area, began transmissions on the evening of 1 July 2026. Its first news bulletin included a recorded interview with Federal Councillor Albert Rösti and a report on Mercy Ships that did not mention the organisation's explicitly Christian background. Canal B operates two language channels (German and French) with largely identical 15-minute newscasts at launch. The station is owned by Neuchâtel production company Mystik SA and its editorial team plans to grow from about ten journalists to 20–25 after launch. The Federal Office of Communications (Bakom) granted the concession in early 2024; the previous concessionaire TeleBielingue challenged the award in court and lost.
Canal B to Launch Two-Language Regional TV on July 1
Canal B, a newly licensed regional broadcaster for Biel, Seeland and the Bernese Jura, will begin transmissions on July 1, 2026. The station will operate two separate language channels (German and French) fed by a single bilingual newsroom. Christian Willi (Managing Director) and Laurent Kleisl (Editor-in-Chief, French) explain the model: shared editorial resources, joint decisions by the two editors-in-chief, pooled advertising revenue for the overall project, and selective bilingual or language-specific programming. Canal B is completing studio build-out, hiring VJs, running test broadcasts and plans operational cooperation with Canal Alpha and Mystik for technical infrastructure and ad-spot production. The concession followed a multi-year dispute and replaces competitor TeleBielingue’s licence, prompting debate about the cultural impact of separating language channels in a traditionally bilingual region.
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