Observed Signal · Jun 18, 2026 · Product Launch · Source: persoenlich.com News · Impact: 3/5 · Sentiment: Positive
Goldbach launches TV+ linking TV and online video
Goldbach announced TV+, a new product that links linear TV with online video using Mediapulse’s convergent video measurement. TV+ is designed to allow advertisers to report a campaign’s net reach across Linear TV, Replay Ads and Online Video without double-counting. Goldbach names TV-adjacent streaming platforms such as RTL+, Joyn and TF1+ as part of the inventory and positions itself as the first seller to integrate its TV‑near online‑video inventory into the new Mediapulse measurement. The official launch of TV+ is planned for August 2026. The article was published on 2026-06-18.
Introduces a market-first integration of TV-near online-video inventory with Mediapulse's convergent measurement in Switzerland, improving cross-channel net-reach reporting for advertisers; regional but relevant to measurement and TV/streaming inventory strategies.
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Key Takeaways & Evidence Grounding
- Goldbach announced a product called TV+ that links linear TV with online video using Mediapulse’s convergent video measurement.
- TV+ enables advertisers to report net reach across Linear TV, Replay Ads and Online Video without double-counting.
- Goldbach names TV-adjacent streaming platforms (RTL+, Joyn, TF1+) as part of the TV+ inventory.
- Goldbach says it is the first seller to integrate its TV-near online-video inventory into the new Mediapulse measurement.
- Official launch of TV+ is planned for August 2026; article publication date is 2026-06-18.
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ARD Mediathek tops ZDF, RTL+ grows in September streaming
In September 2026, the ARD Mediathek regained the 100 million monthly streaming hours mark, reaching 106.2 million hours, a 16.1% increase from August. This growth was driven by content like the final season of 'Babylon Berlin' and live football. Meanwhile, the ZDF streaming portal saw only minimal growth of 0.8% to 77.4 million hours, lagging behind ARD and other platforms. RTL+ experienced significant growth of 10.9% overall and 18.8% among 14-49 year-olds, reaching 64.6 million hours. DAZN's streaming hours more than tripled to 14.6 million, likely boosted by Champions League content. In contrast, Wow saw a decline of 5.8% to 8.3 million hours, while Sky grew by 11.8%. Amazon remained the leading platform with 125.8 million hours. The data comes from AGF Videoforschung.
Ricola brings back 'Who invented it' campaign in Germany
Swiss herbal candy maker Ricola is reviving its iconic slogan "Who invented it?" in Germany, following its reintroduction in Switzerland in September. The new campaign, created by lead agency Jung von Matt (Zurich), features a young supermarket customer who doesn't recognize the famous question, playing on generational disconnect with dry Swiss humor. The spot introduces a new mascot, a marmot named Ric. The campaign will run across moving image, social media (YouTube, Instagram, TikTok), and retail (dm), with planned 200 million contacts by end of December. It is part of a long-term communication platform, with further brand positioning planned for 2027. Jung von Matt regained the Ricola account in 2021 after losing it to Publicis in 2018.
The Voice Hits Streaming Record, Babylon Berlin Strong
The AGF's program brand measurement data for calendar week 39 (September 21-27, 2026) shows that 'The Voice of Germany' reached a new streaming record of 511,000 unique viewers on Joyn, crossing the half-million mark for the first time since the metric was introduced in 2024. It was the strongest Joyn brand of the week. Meanwhile, ARD's 'Sportschau' led the overall streaming ranking with 1.767 million viewers, helped by the German national football team's match against Greece, closely followed by 'Babylon Berlin' with 1.75 million, which remained the most-watched fiction title. RTL's 'Oktagon MMA' also posted a streaming best outside the top 20. The data covers streaming on the providers' own platforms, excluding YouTube and social networks, and represents net reach, not average viewership.
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