Observed Signal · May 12, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
fullthrottle.ai Partners with TuneIn for Measurable Audio Ads
fullthrottle.ai announced a strategic integration with TuneIn to make TuneIn’s live and on‑demand audio inventory available inside the fullthrottle.ai platform. The integration enables advertisers to plan, activate and optimize audio campaigns alongside CTV, video, display and direct mail in a single workflow. Combined with fullthrottle.ai’s identity and attribution capabilities, the partnership aims to tie listener engagement to measurable business outcomes across the customer journey. Quotes from fullthrottle.ai co‑founder Amol Waishampayan and TuneIn VP Chris Lane emphasize simplified execution and the ability to connect audio scale to cross‑channel performance.
Integration expands programmatic access to premium audio inventory and ties audio into omnichannel measurement, relevant to audio advertising and AdTech platforms but not a major platform policy or industry‑shifting event.
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Key Takeaways & Evidence Grounding
- fullthrottle.ai announced an integration with TuneIn to incorporate TuneIn audio inventory into its platform.
- Advertisers can access TuneIn’s live and on‑demand audio within fullthrottle.ai alongside CTV, video, display and direct mail.
- The integration supports campaign planning, activation and optimization in a single workflow with cross‑channel visibility.
- fullthrottle.ai intends to combine TuneIn inventory with its identity and attribution capabilities to tie audio interactions to measurable business outcomes.
- Amol Waishampayan (co‑founder, fullthrottle.ai) and Chris Lane (Vice President, National Sales, TuneIn) were quoted about the partnership’s benefits.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
fullthrottle.ai Expands Platform to Support Audio Ads
fullthrottle.ai announced expanded audio advertising capabilities within its AdTech platform, enabling advertisers to plan, activate, and optimize audio campaigns alongside CTV, display and other channels within a single workflow. The update provides access to premium streaming, podcast, and digital audio inventory through direct publisher partnerships (including iHeartMedia), household-level first-party audience targeting, and outcome-based measurement via the company’s SafeMatch® attribution. The rollout is described as the first phase of the company’s audio strategy, with additional publisher partnerships and marketplace enhancements planned in the coming weeks.
Adform and Spotify Unite for Smarter Ad Campaigns
Adform and Spotify expand their collaboration by enabling direct integration of Adform into the Spotify Ad Exchange. The expanded partnership allows advertisers to reach Spotify’s audience at scale through Adform’s FLOW platform, with direct access to Spotify’s Ad Exchange via Campaign Planner. Advertisers can plan and activate campaigns across Spotify’s audio, video, and display formats on music inventory, aiming for faster activations at lower cost. Executives from both sides describe the move as delivering smarter, more transparent, and locally tailored outcomes to support omnichannel strategies. With the audio advertising market projected to reach $43 billion this year, the collaboration underscores the growth potential of cross-channel campaigns that combine digital audio with other formats, emphasizing better measurement, flexibility, and control for brands investing in audio as part of a multiformat mix.
TelevisaUnivision Adds Self-Serve CTV Inventory via fullthrottle.ai
TelevisaUnivision announced that its streaming inventory is now available to buy through fullthrottle.ai’s self-serve ad planning and activation platform. The collaboration includes a direct ad-bidder integration and uses data clean room technology to match advertisers’ first-party data with TelevisaUnivision’s household graph (device IDs and hashed emails), enabling ZIP code–level household targeting. fullthrottle.ai also offers attribution that connects purchase data to streaming campaigns and claims a 90% match-rate accuracy. The move targets US Hispanic audiences and is positioned to simplify campaign workflows, improve targeting accuracy and measurement, and attract marketers seeking performance-driven CTV buys.
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