Adform and Spotify Unite for Smarter Ad Campaigns

Adform and Spotify expand their collaboration by enabling direct integration of Adform into the Spotify Ad Exchange. The expanded partnership allows advertisers to reach Spotify’s audience at scale through Adform’s FLOW platform, with direct access to Spotify’s Ad Exchange via Campaign Planner. Advertisers can plan and activate campaigns across Spotify’s audio, video, and display formats on music inventory, aiming for faster activations at lower cost. Executives from both sides describe the move as delivering smarter, more transparent, and locally tailored outcomes to support omnichannel strategies. With the audio advertising market projected to reach $43 billion this year, the collaboration underscores the growth potential of cross-channel campaigns that combine digital audio with other formats, emphasizing better measurement, flexibility, and control for brands investing in audio as part of a multiformat mix.