Observed Signal · Apr 15, 2026 · Partnership · Source: AdExchanger · Impact: 3/5 · Sentiment: Positive
TelevisaUnivision Adds Self-Serve CTV Inventory via fullthrottle.ai
TelevisaUnivision announced that its streaming inventory is now available to buy through fullthrottle.ai’s self-serve ad planning and activation platform. The collaboration includes a direct ad-bidder integration and uses data clean room technology to match advertisers’ first-party data with TelevisaUnivision’s household graph (device IDs and hashed emails), enabling ZIP code–level household targeting. fullthrottle.ai also offers attribution that connects purchase data to streaming campaigns and claims a 90% match-rate accuracy. The move targets US Hispanic audiences and is positioned to simplify campaign workflows, improve targeting accuracy and measurement, and attract marketers seeking performance-driven CTV buys.
Expands self-serve buying options in CTV with clean-room-based identity matching and attribution focused on US Hispanic audiences; represents a notable product and targeting advancement for publishers and advertisers but is not a major-platform policy or industry-shifting event.
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Key Takeaways & Evidence Grounding
- TelevisaUnivision made its streaming inventory available via fullthrottle.ai’s self-serve platform.
- The collaboration includes a direct ad bidder integration intended to improve targeting and measurement.
- fullthrottle.ai uses data clean room technology to match advertisers’ first-party data with TelevisaUnivision’s household graph (device IDs and hashed emails).
- The platform targets households at the ZIP code level and fullthrottle.ai claims a 90% match-rate accuracy using first-party data.
- fullthrottle.ai offers an attribution product that links purchase data to streaming campaigns to measure campaign-driven sales.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Teads Partners with TiVo Ads to Expand CTV Inventory
Teads announced a strategic partnership with TiVo Ads (part of Xperi Inc.) to integrate TiVo HomeScreen inventory into the Teads ecosystem across the United States, Canada and the United Kingdom. The deal makes TiVo Ads’ high-impact HomeScreen masthead placements available in Teads Ad Manager, enabling advertisers to activate TiVo inventory alongside other omnichannel CTV placements through a unified, AI-powered workflow. The partnership also grants access to Teads’ CTV measurement and targeting capabilities — including attention measurement, CTV performance measurement, and household-graph targeting — and TiVo inventory is available for self-serve and managed activation immediately.
DoubleVerify Unveils Game-Changing Solutions for CTV Advertising
DoubleVerify announced the launch of industry-first streaming TV offerings aimed at increasing transparency, control, and efficiency in CTV advertising. The company will use licensed IMDb data to fuel AI-driven classification of streaming content, with new capabilities planned to roll out in early 2026. The launch includes Verified Streaming TV pre-bid segments and measurement, designed to ensure ads run in premium streaming environments and align with brand safety. It also introduces Do Not Air Automation, integrated with DV Authentic Brand Suitability, to automate activation and enforcement of pre-bid brand lists across streaming ecosystems. Early access is planned for programmatic open-market and PMP buys via The Trade Desk, with more platforms to follow. DV notes that about 15% of US programmatic CTV deals currently serve non-streaming video content, contributing over $1 billion in misplaced spend each quarter, a problem DV aims to address through its Media AdVantage Platform and IMDb-informed insights.
fullthrottle.ai Expands Platform to Support Audio Ads
fullthrottle.ai announced expanded audio advertising capabilities within its AdTech platform, enabling advertisers to plan, activate, and optimize audio campaigns alongside CTV, display and other channels within a single workflow. The update provides access to premium streaming, podcast, and digital audio inventory through direct publisher partnerships (including iHeartMedia), household-level first-party audience targeting, and outcome-based measurement via the company’s SafeMatch® attribution. The rollout is described as the first phase of the company’s audio strategy, with additional publisher partnerships and marketplace enhancements planned in the coming weeks.
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