Observed Signal · Apr 2, 2026 · Partnership · Source: Adweek · Impact: 3/5 · Sentiment: Positive
TelevisaUnivision, Nielsen Sign Multi‑Year Measurement Deal
TelevisaUnivision and Nielsen announced a multi-year measurement and data agreement covering TelevisaUnivision’s national and local broadcast, cable, streaming and radio portfolio. The deal gives TelevisaUnivision access to Nielsen’s media intelligence tools and services, including advanced audience segments, ad-supported streaming platform ratings, Nielsen ONE Ads for connected-TV measurement, and expanded national out-of-home metrics. TelevisaUnivision said the arrangement supports cross-platform measurement of Hispanic audiences; Nielsen emphasized its capabilities to help grow TelevisaUnivision’s business. The agreement was finalized just ahead of the TV upfront season; buyers told ADWEEK that, without a Nielsen contract, they would have leaned more on alternative currencies such as VideoAmp and Comscore. The deal follows other recent Nielsen upfront agreements, including a March deal with A+E Global Media.
A major publisher (TelevisaUnivision) signing a multi-year measurement agreement with Nielsen affects upfront negotiations and cross-platform currency for advertisers targeting Hispanic audiences; it reduces reliance on alternative measurement vendors and helps standardize CTV and streaming measurement ahead of the upfront season.
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Key Takeaways & Evidence Grounding
- TelevisaUnivision and Nielsen announced a new multi-year measurement and data agreement.
- The agreement covers TelevisaUnivision’s national and local broadcast, cable, streaming and radio inventory.
- TelevisaUnivision will use Nielsen’s media intelligence tools, including advanced audiences, ad-supported streaming platform ratings, Nielsen ONE Ads for CTV, and national out-of-home expansion.
- The deal was completed ahead of the annual upfront season; buyers said without Nielsen they would rely more on VideoAmp and Comscore.
- Nielsen recently finalized a separate measurement deal with A+E Global Media in March.
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