Observed Signal · Jul 3, 2026 · Pricing Update · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Neutral
Fubo Raises Prices Up to $15 Monthly
In July 2026 Fubo reinstated local NBC affiliates and NBC Sports Network and updated its pricing. The company said the return expands sports and local programming — including Sunday Night Football, national NBA games, Sunday Night Baseball, Premier League matches, Notre Dame football and WNBA coverage — and implemented price increases of up to $15/month on base packages and $9/month on the dedicated Fubo Sports plan. Regional sports network (RSN) fees also rose in some markets by as much as $16, pushing total monthly bills for some subscribers above $100. New listed monthly prices include Essential/Pro/Core at $88.99 (plus regional fees), tiered plans up to $118.99, and Fubo Sports at $64.99. The update was posted on Fubo’s support site and reported by PCWorld and Cord Cutters News.
Subscription price increases at a niche sports-focused streaming service affect consumer costs and competitive positioning in CTV/OTT markets but do not represent a major platform policy or industry‑wide structural change.
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Key Takeaways & Evidence Grounding
- Fubo reinstated local NBC affiliates and NBC Sports Network to its lineup.
- Base packages increased by up to $15/month; the Fubo Sports plan increased by $9/month.
- New listed monthly prices: Essential/Pro/Core $88.99 (plus regional fees); Elite/Ultra $98.99; Ultimate $113.99; Deluxe $118.99; Fubo Sports $64.99.
- Regional sports network fees rose in select markets (up to about $16), pushing some subscribers' totals above $100/month.
- The pricing and channel changes were posted on Fubo’s support site (early July 2026) and reported by PCWorld and Cord Cutters News (July 17, 2026).
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Fubo Lowers Prices Amid NBCU Blackout
Fubo has permanently lowered prices on its main live-TV streaming tiers while continuing a blackout of NBCUniversal channels. The streamer confirmed its Pro and Elite plans now run about $74 and $84 per month (roughly an $11 reduction), and current subscribers will receive a one-time $15 credit on their December statement before the lower rates take effect in January. The blackout stems from a carriage dispute: Fubo is seeking rights to integrate NBCUniversal’s Peacock service into its app, while NBCUniversal has granted Peacock integration rights to Amazon Prime Video and offered Fubo more restrictive terms. NBCUniversal plans to spin off many affected channels into a new company called Versant. Fubo recently completed a merger with Hulu + Live TV and has a history of aggressive carriage negotiations.
Fubo Launches Lower-Priced Sports Plan Integrating ESPN
Fubo launched a lower-priced Fubo Sports plan (introduced in September at about $56/month) that pulls ESPN Unlimited content directly into the Fubo app, removing the need for a separate ESPN app login for subscribers of this tier. The slimmed-down package offers roughly 20 core sports and broadcast networks, including ESPN channels; users on Fubo’s premium plans still must authenticate separately. Fubo describes the approach as "ingestion" — embedding third-party services inside a single app to reduce redirects, boost engagement and improve monetization. The move positions Fubo against ESPN’s new DTC offering and related bundles (including Fox’s entry), while the broader market sees experimentation from rivals such as Sling TV and carriage tensions with platforms like YouTube TV. The integration could affect CTV/streaming UX, authentication flows and ad inventory dynamics for sports-focused viewers.
Fubo Adds Hulu + Live TV to Homepage Packages
Fubo updated its homepage on May 6, 2026 to include Hulu + Live TV as an option in its plan comparison chart for new subscribers. The change follows the October 2025 merger between Fubo and Hulu’s parent company, Disney, though both services continue to operate separate live TV products. Selecting the Hulu + Live TV option on Fubo’s site redirects users to Hulu’s website to complete sign-up. The article lists current plan prices and channel counts for Fubo Pro, Fubo Elite, Fubo Deluxe and Hulu + Live TV, notes both services offer unlimited Cloud DVR and different free trial lengths, and summarizes key channel differences (Fubo has RSNs; Hulu carries several NBCUniversal, Warner Bros. Discovery and A&E channels that Fubo lacks).
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