Observed Signal · Feb 25, 2026 · Pricing Change · Source: State of Streaming · Impact: 3/5 · Sentiment: Negative
Fubo Lowers Prices Amid NBCU Blackout
Fubo has permanently lowered prices on its main live-TV streaming tiers while continuing a blackout of NBCUniversal channels. The streamer confirmed its Pro and Elite plans now run about $74 and $84 per month (roughly an $11 reduction), and current subscribers will receive a one-time $15 credit on their December statement before the lower rates take effect in January. The blackout stems from a carriage dispute: Fubo is seeking rights to integrate NBCUniversal’s Peacock service into its app, while NBCUniversal has granted Peacock integration rights to Amazon Prime Video and offered Fubo more restrictive terms. NBCUniversal plans to spin off many affected channels into a new company called Versant. Fubo recently completed a merger with Hulu + Live TV and has a history of aggressive carriage negotiations.
Carriage blackouts and price changes by a sports-centric CTV provider affect ad inventory availability, audience reach and advertiser planning across connected TV/streaming. The dispute over Peacock integration and NBCU's planned spin-off (Versant), combined with Fubo's consolidation with Hulu + Live TV, have material implications for content distribution and CTV ad buyers.
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Key Takeaways & Evidence Grounding
- Fubo confirmed Pro and Elite plans are now about $74 and $84 per month, respectively—approximately an $11 price reduction.
- Current Fubo subscribers will receive a one-time $15 credit on their December statement before the new rates take effect in January.
- Fubo is maintaining a blackout of NBCUniversal channels (including NBC, USA and Bravo) during carriage negotiations.
- Fubo is demanding integration of NBCUniversal’s Peacock into its app; NBCUniversal has granted Peacock integration rights to Amazon Prime Video and offered Fubo more restrictive terms similar to YouTube TV.
- NBCUniversal plans to spin off many affected channels into a new company called Versant; Fubo recently closed a merger with Hulu + Live TV.
Connected Companies & Entities
6 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Fubo Blacks Out NBCUniversal Channels Ahead of Thanksgiving
Fubo dropped all NBCUniversal channels following a carriage dispute over distribution fees, leaving roughly 1.6 million subscribers without key sports and holiday programming. Fubo accused NBCUniversal of demanding "egregiously" high fees; NBCUniversal said it offered Fubo the same terms it gave other distributors and characterized channel drops as normal negotiating outcomes. The blackout jeopardizes access to events including Sunday Night Football, the Macy’s Day Parade and the primetime NFL Thanksgiving game. Disney’s acquisition of Fubo (approved in October 2025) complicates the situation because Disney now owns a direct competitor to Hulu + Live TV, which is not affected. Fubo has promised a $15 credit for prolonged outages and is expanding free ad-supported channels to fill the programming gaps, but it provided no timetable for a resolution.
Fubo Raises Prices Up to $15 Monthly
In July 2026 Fubo reinstated local NBC affiliates and NBC Sports Network and updated its pricing. The company said the return expands sports and local programming — including Sunday Night Football, national NBA games, Sunday Night Baseball, Premier League matches, Notre Dame football and WNBA coverage — and implemented price increases of up to $15/month on base packages and $9/month on the dedicated Fubo Sports plan. Regional sports network (RSN) fees also rose in some markets by as much as $16, pushing total monthly bills for some subscribers above $100. New listed monthly prices include Essential/Pro/Core at $88.99 (plus regional fees), tiered plans up to $118.99, and Fubo Sports at $64.99. The update was posted on Fubo’s support site and reported by PCWorld and Cord Cutters News.
Fubo Restores NBCUniversal Channels; Some Delayed
Fubo announced on June 10, 2026 that it has reached an agreement with NBCUniversal to restore several NBCU linear channels on its streaming service. Telemundo and Universo returned to Fubo immediately, timed for Spanish-language coverage of the 2026 FIFA World Cup (Telemundo will carry all 104 matches from June 11 to July 19). NBCUniversal’s English-language networks — including the relaunched NBC Sports Network (NBCSN), regional sports networks (Bay Area, Boston, California, Philadelphia), Bravo, and new free channels — will be re-added to Fubo in the coming weeks. The channels were previously dropped in November 2025 after negotiations stalled. Fubo outlined which channels will be available on which subscription plans and quoted Todd Mathers, Fubo’s EVP of content strategy and acquisition, about the agreement.
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