Observed Signal · Jun 30, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Flaconi launches Media House for Retail Media
Flaconi has launched the flaconi Media House, a 20-person, standalone unit that combines Retail Media and Brand Activation and positions itself as an independent provider of media services. The unit centralises planning, creative production and campaign execution in-house to simplify international cooperation and allow brands to activate budgets without local negotiations. The Media House is led by a dual leadership team: Martin Hoffmann (VP Retail Media) and Anna‑Louisa Nündel (Head of Brand Activation & Media Management). Flaconi, owned by ProSiebenSat.1 Media, says it serves more than 5.5 million active customers and operates across multiple European markets while planning further expansions in 2026.
Launch of a retailer-owned, in-house Retail Media & Brand Activation unit is relevant to brand/media buyers and retail media networks but is not a platform-level policy or major industry-shifting event.
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Key Takeaways & Evidence Grounding
- Flaconi launched the 'flaconi Media House' to bundle Retail Media and Brand Activation into a single, independent media-services unit.
- The new unit comprises around 20 employees and covers the full value chain in-house: media-mix strategy, creative production and campaign execution.
- The flaconi Media House is jointly led by Martin Hoffmann (VP Retail Media) and Anna‑Louisa Nündel (Head of Brand Activation & Media Management).
- Flaconi is owned by ProSiebenSat.1 Media and reports more than 5.5 million active customers and a product assortment of about 50,000 items.
- Flaconi stated plans for further international expansion, referencing 'seven more expansions in 2026' and lists presence in multiple European countries.
Connected Companies & Entities
7 Entities mapped“flaconi starts its flaconi Media House to position itself as an 'independent' provider of media services and to combine Retail Media and Bra...”
“The online shop flaconi belongs to ProSiebenSat.1 Media and reports 'over 5.5 million active customers.'”
“The cookie '__cf_bm' is shown with CloudFlare as the creator and a 30-minute storage period in the site cookie table.”
“The site cookie table lists analytics cookies such as '_ga' and '_ga_(GA4-ID)' with 'Google' as the creator and 1 year storage.”
“LinkedIn appears in the cookie table (e.g., 'bcookie', 'li_gc', 'lidc') as creators of marketing cookies with various retention periods.”
“WordPress is listed in the cookie table for cookies like 'wordpress_test_cookie' and 'wp_lang' used for site functionality and language sett...”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Flaconi H1 2026 Revenue Up Over 20%
Flaconi reported a 23% revenue increase in the first half of 2026, pushing sales above €300 million. The company said international revenue grew about 60% year-over-year and now represents more than 20% of total sales, driven by market entries and further expansion into seven European countries (UK, Spain, Portugal, Norway, Ireland, Romania, Hungary). Flaconi launched flaconi Media House GmbH to offer full-funnel marketing services and expand its retail-media strategy. The flaconi app now generates over 40% of sales, and the company reported a Net Promoter Score (NPS) of 85. Management intends to continue European expansion and grow beyond its German home market.
flaconi Drives Retail Media Growth and Extends Its Partnership with Criteo for Three Years
Criteo announces a three-year partnership extension with flaconi, expanding their collaboration beyond Germany, Austria, and Switzerland to all markets where flaconi operates, including France. flaconi will integrate Criteo's C-Max Offsite Services, allowing brands and agencies to manage onsite and offsite campaigns within a single platform. The partnership has proven successful, with flaconi's activated media volume growing by over 50% year-on-year, surpassing the 12% market growth forecast by the BVDW for 2026. This growth is attributed to a higher number of campaigns, more active advertisers, and an expanded inventory and ad format offering.
Fressnapf Boosts Retail Media with Berlin AdTech Startup
Fressnapf Group, Europe’s largest omnichannel pet supplies retailer, is changing the tech foundation of its Retail Media activities by adopting Retailmediatools, a Berlin-based adtech startup. The platform provides centralized infrastructure to manage digital advertising spaces and is expected to eventually integrate in-store channels. The move aims to deliver data-driven, personalized campaigns while giving Fressnapf more control over data and revenue models, reducing reliance on external platforms. With 2,785 stores across 15 European countries and a rapidly growing online business, the retailer plans cross-channel ad serving and international scaling through the new infrastructure. Retailmediatools offers a modular system that can integrate with existing IT stacks, enabling merchants to monetize digital and physical ad spaces—webshops, apps, in-store screens, and even in-store devices like scanners. Brands will have a portal to plan, execute, and evaluate campaigns using first-party data. Felix Ladstätter, Head of Retail Media for Fressnapf and Maxi Zoo, called the solution flexible and retailer-led, aligning with the group’s platform strategy and franchise model.
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