Observed Signal · Jun 29, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
FDP launches 'For Those Who Set the Alarm' campaign
Switzerland's FDP has launched a refreshed campaign platform titled "Für alle, die den Wecker stellen" roughly one year ahead of the National- and Council of States elections. The visual refresh includes a new logo, updated typography and a rebalanced colour palette. The campaign was produced by David Schärer / DS Studio in collaboration with FDP campaign leadership, notably Ständerat (Council of States member) and campaign lead Damian Müller and FDP Secretary General Jonas Projer. A film called "La Suisse se réveille" will be shown at open-air cinemas and adapted into display and social formats. Budgets have not been finalised; party candidates will carry the majority of individual campaign spending. The article was published on persoenlich.com on 2026-06-29.
Local political campaign and creative refresh with limited global AdTech/MarTech implications; notable to creative and media planners but not industry-shifting.
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Key Takeaways & Evidence Grounding
- The FDP launched a new campaign platform called "Für alle, die den Wecker stellen".
- The campaign features a refreshed visual identity: a new logo, updated typeface and reweighted colour palette.
- Campaign creative was developed by David Schärer of DS Studio in collaboration with FDP campaign leadership.
- A film entitled "La Suisse se réveille" will be shown in open-air cinemas and adapted for display ads and social media.
- Campaign budgets are not yet set; the majority of visibility is expected to be funded individually by candidates.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DS Studio Refreshes FDP Brand
Zurich-based DS Studio, led by David Schärer, created a refreshed visual identity and the new slogan “Für alle, die den Wecker stellen” for the Swiss political party FDP ahead of the 2027 federal elections. The party presented the campaign and its election platform at a delegate assembly in Solothurn. Design changes include a more readable typeface, a switch from dark blue to a lighter cyan, and removal of the descriptor “die Liberalen.” The campaign was developed in collaboration with campaign manager Damian Müller and party secretary-general Jonas Projer. FDP will also premiere a campaign film titled “La Suisse se réveille” across open-air cinemas and digital channels later this year.
Agency DS Studio Runs 'No' Campaign for Neutrality Vote
David Schaerer Studio (DS Studio) created and is running the 'Nein' (No) campaign on behalf of the cross-party committee opposing the Swiss 'Neutrality' initiative. The campaign uses striking imagery — including a bullet hole motif and a KFOR vehicle — to argue the initiative would weaken Swiss neutrality, security and foreign-policy capabilities. Parties backing the joint campaign include FDP, Die Mitte, GLP, SP and the Greens; some parties (SP, Greens) will also run their own parallel efforts. The agency disclosed a campaign budget of 1.2 million (amount stated in the article; currency not specified). The article references the federal vote scheduled for 27 September.
Day Partners Crafts Pro Infirmis 'For Us Humans' Campaign
Zurich agency Day Partners developed the overarching creative idea and campaign "Umdenken. Für uns Menschen." for Swiss disability organisation Pro Infirmis. The campaign inverts typical accessibility labeling by marking staircases (which only work for people without disabilities) as the "special case" instead of marking accessible solutions; it aims to prompt societal rethinking. The rollout includes four poster motifs and films featuring four protagonists, and began running nationwide in Switzerland on 2026-08-03. Production credits include All-in-Production, photographer Mirjam Kluka and filmmaker Lorenz Klapfer; media handling is by Jung von Matt Impact. The article lists multiple responsible contacts at Pro Infirmis and Day Partners involved in communication, creative direction, project management and production.
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