Observed Signal · Aug 3, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Creative & Production Services Market: Day Partners Crafts Pro Infirmis 'For Us Humans' Campaign
Zurich agency Day Partners developed the overarching creative idea and campaign "Umdenken. Für uns Menschen." for Swiss disability organisation Pro Infirmis. The campaign inverts typical accessibility labeling by marking staircases (which only work for people without disabilities) as the "special case" instead of marking accessible solutions; it aims to prompt societal rethinking. The rollout includes four poster motifs and films featuring four protagonists, and began running nationwide in Switzerland on 2026-08-03. Production credits include All-in-Production, photographer Mirjam Kluka and filmmaker Lorenz Klapfer; media handling is by Jung von Matt Impact. The article lists multiple responsible contacts at Pro Infirmis and Day Partners involved in communication, creative direction, project management and production.
Creative campaign news with limited industry-wide impact; relevance primarily to agencies, creative production and Swiss OOH/media; not a major platform or policy change.
Key Takeaways & Evidence Grounding
- Day Partners (Zurich agency) developed the campaign "Umdenken. Für uns Menschen." for Pro Infirmis.
- The campaign intentionally reverses accessibility-label logic by labelling the staircase — the solution that only works for people without disabilities — as the "special case."
- The campaign comprises four poster motifs and films with four protagonists and launched nationwide in Switzerland on 2026-08-03.
- Production credited to All-in-Production; photographer Mirjam Kluka and filmmaker Lorenz Klapfer; media handled by Jung von Matt Impact.
- Credits list named communications, creative, and project leads at both Pro Infirmis and Day Partners.
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