Observed Signal · Jun 27, 2026 · Brand Refresh · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
DS Studio Refreshes FDP Brand
Zurich-based DS Studio, led by David Schärer, created a refreshed visual identity and the new slogan “Für alle, die den Wecker stellen” for the Swiss political party FDP ahead of the 2027 federal elections. The party presented the campaign and its election platform at a delegate assembly in Solothurn. Design changes include a more readable typeface, a switch from dark blue to a lighter cyan, and removal of the descriptor “die Liberalen.” The campaign was developed in collaboration with campaign manager Damian Müller and party secretary-general Jonas Projer. FDP will also premiere a campaign film titled “La Suisse se réveille” across open-air cinemas and digital channels later this year.
A national political party's brand refresh and campaign launch is relevant to creative agencies and political advertising but has limited impact on the broader AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- DS Studio (agency of David Schärer) developed the FDP's new slogan and refreshed visual identity.
- The FDP presented its campaign platform for the National- and Council-of-States elections (24 October 2027) at a delegate assembly in Solothurn.
- Design changes include a more readable typeface, replacing dark blue with a lighter cyan, and removing the addition “die Liberalen.”
- The campaign was developed together with campaign manager Damian Müller and General Secretary Jonas Projer.
- The FDP will show a campaign film titled “La Suisse se réveille” in open-air cinemas and on digital channels later this year.
Connected Companies & Entities
2 Entities mapped“The article covering the DS Studio brand refresh for the FDP was published on persoenlich.com on 2026-06-27....”
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FDP launches 'For Those Who Set the Alarm' campaign
Switzerland's FDP has launched a refreshed campaign platform titled "Für alle, die den Wecker stellen" roughly one year ahead of the National- and Council of States elections. The visual refresh includes a new logo, updated typography and a rebalanced colour palette. The campaign was produced by David Schärer / DS Studio in collaboration with FDP campaign leadership, notably Ständerat (Council of States member) and campaign lead Damian Müller and FDP Secretary General Jonas Projer. A film called "La Suisse se réveille" will be shown at open-air cinemas and adapted into display and social formats. Budgets have not been finalised; party candidates will carry the majority of individual campaign spending. The article was published on persoenlich.com on 2026-06-29.
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