Observed Signal · Oct 24, 2016 · Marketing Campaign · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
explido»iProspect launches global image campaign
Explido»iProspect launches its global image campaign 'It’s Who We Are,' placing employees at the center of the brand. Six employees were selected from 84 offices in 52 countries after a network-wide casting involving 3,200 staff. The featured individuals include Kou Luogon (Senior Associate, iProspect, Texas; Olympian), Jonas Sommer (Digital Operations Analyst, iProspect, Singapore), Melanie Sfreddo (Digital Assistant, Argentina; professional wakeboarder), Vinncent Ngyuen (Senior Associate, iProspect, California), Birgit Gerlinger (Director SEA, explido»iProspect, Germany; climber), and Gil Jones (CEO, iProspect Israel; drummer). The campaign underscores the link between personal passion, work-life balance, and performance, and will run via native advertising and social media (Facebook, YouTube, Instagram, Snapchat, Twitter) with more employees featured next year. It references the NEXTGEN program with Google and the iProspect University training platform, which offers over 12,000 courses annually. Quotes from Misty Locke (Global CMO) and Dirk von Burgsdorff (CEO) frame the effort as culture-driven and client-focused.
Moderate industry relevance; branding campaign by a global agency within AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Six employees were selected from 84 offices in 52 countries to star in the campaign.
- Casting involved the participation of 3,200 employees worldwide.
- Campaign named 'It’s Who We Are' centers on talent, work-life balance, and productivity.
- Distributed via native advertising and social channels: Facebook, YouTube, Instagram, Snapchat, Twitter; more employees next year.
- NEXTGEN program with Google and iProspect University; over 12,000 courses annually.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
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