Observed Signal · Jul 16, 2026 · Marketing Campaign · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
EWZ Uses Power Plant Facade for Recruiting Campaign
Swiss utility EWZ has turned the window surfaces of the Letten power plant in Zurich into an employer-branding installation, applying portrait films with the slogan “Wir halten Zürich unter Strom. Du auch?” The initiative uses EWZ-owned locations as long-term, low-cost recruitment visibility instead of rented advertising space. Because the building is protected, the branding was applied to windows rather than the façade; the film also reduces solar heat entry. Letten serves as a pilot project and EWZ is considering similar treatments at other own sites in Zurich and parts of Graubünden. EWZ says the concept originated internally; Christinger AG handled design and execution. Credits list EWZ contacts and Christinger AG project leads.
Local employer-branding OOH pilot by a utility with limited industry-wide impact; relevant as an example of owned-media OOH but not broadly disruptive to AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- EWZ applied portrait film to window surfaces of the Letten power plant in Zurich with the claim “Wir halten Zürich unter Strom. Du auch?”
- The campaign leverages EWZ-owned locations ('owned media') to increase employer-branding visibility while avoiding rented ad space.
- Because the Letten power plant is listed (heritage-protected), the brand installation was executed via window film rather than altering the façade; the film reduces solar heat entry.
- Kraftwerk Letten is a pilot project; EWZ is evaluating expansion to other company sites in Zurich and parts of Graubünden.
- EWZ states the concept and idea came from inside the company; Christinger AG is credited for design and implementation.
Connected Companies & Entities
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Related Market Signals & Shifts
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