Observed Signal · Jun 21, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
EWZ launches 'Limmatstrom' summer campaign
Swiss utility EWZ launched a summer campaign promoting "Limmatstrom", electricity produced in its Limmat river hydropower plants (Letten, Höngg and Wettingen). The creative was produced by Studio Marvin Hugentobler and translates the annual power output into everyday comparisons (e.g., how many phones can be charged), rather than quoting kilowatt hours. The campaign runs across posters, tram posters, audio spots, display ads and social media, and includes an online quiz. EWZ will also run a "Limmat Love" themed week on Radio Energy from 3 July and appear at the Filmfluss open‑air cinema on the Limmat. Background stories are published on EWZ’s own magazine powernewz.ch. EWZ frames the work with the positioning: "Limmatstrom is renewable energy from the region for the region."
Local brand advertising campaign by a utility with creative/agency details; limited industry-wide AdTech impact beyond channel mix and production credits.
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Key Takeaways & Evidence Grounding
- EWZ launched a summer campaign promoting "Limmatstrom", electricity from its Limmat hydropower plants (Letten, Höngg, Wettingen).
- The campaign was created and executed by Studio Marvin Hugentobler.
- Media channels include posters, tram posters, audio spots, display ads, social media, an online quiz, a Radio Energy "Limmat Love" week (from 3 July), and participation at the Filmfluss open‑air cinema.
- EWZ publishes background information about the campaign on its magazine powernewz.ch and uses the positioning "Limmatstrom is renewable energy from the region for the region."
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
EWZ Uses Power Plant Facade for Recruiting Campaign
Swiss utility EWZ has turned the window surfaces of the Letten power plant in Zurich into an employer-branding installation, applying portrait films with the slogan “Wir halten Zürich unter Strom. Du auch?” The initiative uses EWZ-owned locations as long-term, low-cost recruitment visibility instead of rented advertising space. Because the building is protected, the branding was applied to windows rather than the façade; the film also reduces solar heat entry. Letten serves as a pilot project and EWZ is considering similar treatments at other own sites in Zurich and parts of Graubünden. EWZ says the concept originated internally; Christinger AG handled design and execution. Credits list EWZ contacts and Christinger AG project leads.
EWZ Markets Neighborhood Solar with Giant Ice‑Cream Sculpture
Zurich energy supplier EWZ has launched a new campaign for its product "ewz.solarquartier", implemented by Studio Marvin Hugentobler. The offer connects local solar producers and consumers within a neighborhood as a Local Electricity Community (LEG). EWZ says over 6,000 people in Zurich already use ewz.solarquartier and the campaign aims to reach 10,000 participants. The visual centerpiece is a large 3D ice‑cream sculpture made from solar panels, intended to show everyday uses (like refrigeration) powered by local solar. The campaign will appear primarily on city posters (OOH) and be supported by household mailings, social media activity with local "quartier" influencers, and features on EWZ’s online magazine Powernewz. Publication date: 2026-05-11.
WWF Switzerland Launches National Campaign
WWF Switzerland has launched a new national umbrella campaign titled “Die Natur ist unser Leben” (Nature Is Our Life). The creative platform was developed by the inter-disciplinary collective Directors Collective after an open selection involving more than 120 Swiss agencies and collectives. The campaign includes seven visuals and four short films produced in cooperation with Markenfilm Schweiz, uses a side-by-side visual principle to link natural processes with everyday human life, and will be run across out-of-home, TV, print, online, social media and WWF’s own channels. WWF communications leads and the Directors Collective team and production partners are credited in the release.
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