Observed Signal · May 11, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
EWZ Markets Neighborhood Solar with Giant Ice‑Cream Sculpture
Zurich energy supplier EWZ has launched a new campaign for its product "ewz.solarquartier", implemented by Studio Marvin Hugentobler. The offer connects local solar producers and consumers within a neighborhood as a Local Electricity Community (LEG). EWZ says over 6,000 people in Zurich already use ewz.solarquartier and the campaign aims to reach 10,000 participants. The visual centerpiece is a large 3D ice‑cream sculpture made from solar panels, intended to show everyday uses (like refrigeration) powered by local solar. The campaign will appear primarily on city posters (OOH) and be supported by household mailings, social media activity with local "quartier" influencers, and features on EWZ’s online magazine Powernewz. Publication date: 2026-05-11.
Local creative campaign by a municipal energy provider; relevant to marketing/creative practice but has limited impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Energy supplier EWZ launched a campaign for its product "ewz.solarquartier".
- EWZ reports over 6,000 participants in Zurich and aims to reach 10,000.
- The product implements a Local Electricity Community (LEG) model connecting local solar producers and consumers.
- Creative execution was done by Studio Marvin Hugentobler featuring a large 3D ice‑cream sculpture made of solar panels.
- Media mix includes city posters (out‑of‑home), household mailings, social media with "quartier" influencers, and posts on EWZ's Powernewz magazine.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
EWZ Uses Power Plant Facade for Recruiting Campaign
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EWZ launches 'Limmatstrom' summer campaign
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Tamedia hands out ice cream to promote trial month
Tamedia staged an on-site promotion at Zurich's Europaplatz, distributing free ice cream portions in cooperation with Oltner ice-cream maker Kalte Lust to promote a trial month subscription for the Tages-Anzeiger. The activation used blue cups printed with a campaign slogan and a QR code that redeemed a one-month trial; Tamedia reports distributing 5,000 portions and the campaign landing page recorded over 3,000 visits on the day. Tamedia managers Simon Bärtschi, Raphaela Birrer and Marc Isler were present. The media house did not disclose how many trial subscriptions resulted from the landing-page visits.
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