Observed Signal · Aug 27, 2026 · Partnership · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Experiential & Event Marketing Market: Tamedia hands out ice cream to promote trial month
Tamedia staged an on-site promotion at Zurich's Europaplatz, distributing free ice cream portions in cooperation with Oltner ice-cream maker Kalte Lust to promote a trial month subscription for the Tages-Anzeiger. The activation used blue cups printed with a campaign slogan and a QR code that redeemed a one-month trial; Tamedia reports distributing 5,000 portions and the campaign landing page recorded over 3,000 visits on the day. Tamedia managers Simon Bärtschi, Raphaela Birrer and Marc Isler were present. The media house did not disclose how many trial subscriptions resulted from the landing-page visits.
Local experiential marketing activation by a publisher with limited scale and no disclosed conversion figures; minor industry relevance.
Key Takeaways & Evidence Grounding
- Tamedia distributed 5,000 free ice-cream portions from manufacturer Kalte Lust at Zurich's Europaplatz.
- The cups featured a QR code redeemable for a one-month trial subscription to the Tages-Anzeiger.
- The campaign landing page recorded over 3,000 visits on the Wednesday of the activation.
- Tamedia management staff Simon Bärtschi, Raphaela Birrer and Marc Isler were present during the distribution.
- The distribution was part of a week-long umbrella brand campaign around Europaplatz.
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