Observed Signal · Jun 5, 2026 · Campaign · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Wingo Mural Turns 'I love Zürich' into Ad Campaign
A multi-stage mural promoting Wingo (a Swisscom subsidiary) was realised at Zurich Hardbrücke and published on June 5, 2026. The mural by Wand AG was executed in three consecutive phases in front of commuters: first an "I love Zürich" lettering with a heart, then a gradual transformation of the heart into the Wingo logo, and finally the finished campaign visual. Illustrations were hand-drawn and applied to the façade with brushes and spray cans. Credits and project partners named in the report include creative director Fabian “Bane” Florin (Wand AG), the creative agency Bold, and APG|SGA as the outdoor advertising vendor. The piece emphasises analogue craftsmanship and staged, live painting as an experiential storytelling technique; Wand AG previously produced a climbing mural for UBS at the same location the year before.
Local creative out-of-home campaign with limited industry-wide impact; relevant mainly as a case of experiential OOH and creative production.
Track UBS Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Wand AG produced a three-phase mural for Wingo at Zurich Hardbrücke, completed in public view.
- Client: Swisscom Schweiz AG (brand: Wingo).
- Creative agency Bold and APG|SGA (outdoor ad seller) were involved as partners.
- All illustrations were hand-drawn and applied with brush and spray can; project credited Fabian “Bane” Florin (Creative Director).
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Bold launches Wingo summer campaign for roaming and internet
Bern-based agency Bold has created the first offer campaign for telecom provider Wingo following the brand’s relaunch in spring 2026. Running since June across Switzerland, the summer-trade campaign highlights mobile roaming and home internet deals using bright, summery visuals. Media placements include Out-of-Home, display and social media. The client is Swisscom (Schweiz) AG; Bold is credited as the responsible agency and DOOH production lead, with Laurids Jensen contributing key visuals. The campaign is framed under Wingo’s platform “Weil's einfach geht.” The article was published on 2026-07-09.
Bold Partners on Wingo's AI‑Generated Campaign
Bold partners Philippe Hansen and Moritz Adler discuss the creative process behind Wingo’s new brand campaign, which shifts away from testimonial-driven, comedic ads toward a simpler claim (“Weil's einfach geht”) and a visual system built around a “variable room” and a flexible Wingo logo. The campaign used a hybrid production workflow: studio photography and filming of real people provided source material that was then used to create AI-generated "Digital Twins" and final imagery/videos; no studio images appear unchanged in the finished ads. Swisscom (Wingo’s parent) requires transparency and labels the communication as AI-produced (“AI‑Umsetzung”). The agency says the approach changed roles across agency, photographer and production partners and accelerated creative testing via generative tools.
EWZ Uses Power Plant Facade for Recruiting Campaign
Swiss utility EWZ has turned the window surfaces of the Letten power plant in Zurich into an employer-branding installation, applying portrait films with the slogan “Wir halten Zürich unter Strom. Du auch?” The initiative uses EWZ-owned locations as long-term, low-cost recruitment visibility instead of rented advertising space. Because the building is protected, the branding was applied to windows rather than the façade; the film also reduces solar heat entry. Letten serves as a pilot project and EWZ is considering similar treatments at other own sites in Zurich and parts of Graubünden. EWZ says the concept originated internally; Christinger AG handled design and execution. Credits list EWZ contacts and Christinger AG project leads.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.