Observed Signal · Jul 21, 2026 · Product Launch · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Everscreen AI Enables CTV Ads for Small Budgets
Hamburg-based Alchemist Media Labs, founded in 2025 by Matthias Wass von Czege and Joe Pawlas, has launched Everscreen.AI, a self-service platform that simplifies Connected TV and streaming bookings for smaller advertisers and agencies by removing minimum booking volumes and centralizing inventory access. The interface aggregates inventory from 18 streaming providers — including Netflix, Amazon Prime Video, Disney+, Twitch, RTL+ and Joyn — and routes buys through multiple DSPs (Amazon DSP and The Trade Desk at launch; Google DV360 planned). Everscreen.AI supports campaign planning, booking, optimization and reporting, and includes AI features (AI Creative Studio and an Agentic AI campaign builder) that recommend audiences and creative placements and can activate campaigns in under four minutes. The platform is available across Germany, Austria, Switzerland, the UK, France, Spain and Italy and has been beta-tested with partners such as El Origen.
Makes CTV inventory and self-serve buying accessible to smaller advertisers, expanding addressable demand but not a major platform or policy change.
Key Takeaways & Evidence Grounding
- Alchemist Media Labs (Hamburg), founded in 2025 by Matthias Wass von Czege and Joe Pawlas, launched Everscreen.AI as a self-service CTV and streaming ad booking platform.
- Aggregates inventory from 18 streaming providers, including Netflix, Amazon Prime Video, Disney+, Twitch, RTL+ and Joyn.
- Routes buys via multiple DSPs — Amazon DSP and The Trade Desk at launch; Google DV360 planned.
- Includes AI tools (AI Creative Studio and Agentic AI campaign builder) for audience and creative recommendations; claims campaigns can be activated in under four minutes with no minimum booking volume.
- Available in Germany, Austria, Switzerland, the UK, France, Spain and Italy; beta-tested with partners including El Origen.
Connected Companies & Entities
7 Entities mappedeverscreen.ai
Self-service CTV advertising platform with integrated AI creative automation.
Netflix
Streaming platform with subscription and advertising revenue.
“Eine Self-Service-Oberfläche ermöglicht auch kleinen und mittelständischen Unternehmen die Umsetzung von Bewegtbildkampagnen bei Netflix, Pr...”
Disney+
Global streaming platform for Disney-owned film and TV content.
Max
Premium subscription and ad-supported streaming service from Warner Bros. Discovery.
Prime Video
Hybrid streaming platform with subscriptions, rentals, channels and video advertising.
“Eine Self-Service-Oberfläche ermöglicht auch kleinen und mittelständischen Unternehmen die Umsetzung von Bewegtbildkampagnen bei Netflix, Pr...”
Alchemist Media Labs
AI-assisted cross-channel media buying platform and managed service.
“Ende 2025 hat Alchemist Media Labs seine Buchungsplattform für Streaming- und Connected TV an den Start gebracht, nun folgt die nächste Stuf...”
The Trade Desk
Independent DSP for omnichannel programmatic advertising on the open internet.
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