Observed Signal · Jul 21, 2026 · Product Launch · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Everscreen AI Enables CTV Ads for Small Budgets
Hamburg-based Alchemist Media Labs, founded in 2025 by Matthias Wass von Czege and Joe Pawlas, has launched Everscreen.AI, a self-service platform that simplifies Connected TV and streaming bookings for smaller advertisers and agencies by removing minimum booking volumes and centralizing inventory access. The interface aggregates inventory from 18 streaming providers — including Netflix, Amazon Prime Video, Disney+, Twitch, RTL+ and Joyn — and routes buys through multiple DSPs (Amazon DSP and The Trade Desk at launch; Google DV360 planned). Everscreen.AI supports campaign planning, booking, optimization and reporting, and includes AI features (AI Creative Studio and an Agentic AI campaign builder) that recommend audiences and creative placements and can activate campaigns in under four minutes. The platform is available across Germany, Austria, Switzerland, the UK, France, Spain and Italy and has been beta-tested with partners such as El Origen.
Makes CTV inventory and self-serve buying accessible to smaller advertisers, expanding addressable demand but not a major platform or policy change.
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Key Takeaways & Evidence Grounding
- Alchemist Media Labs (Hamburg), founded in 2025 by Matthias Wass von Czege and Joe Pawlas, launched Everscreen.AI as a self-service CTV and streaming ad booking platform.
- Aggregates inventory from 18 streaming providers, including Netflix, Amazon Prime Video, Disney+, Twitch, RTL+ and Joyn.
- Routes buys via multiple DSPs — Amazon DSP and The Trade Desk at launch; Google DV360 planned.
- Includes AI tools (AI Creative Studio and Agentic AI campaign builder) for audience and creative recommendations; claims campaigns can be activated in under four minutes with no minimum booking volume.
- Available in Germany, Austria, Switzerland, the UK, France, Spain and Italy; beta-tested with partners including El Origen.
Connected Companies & Entities
6 Entities mapped“At the end of 2025, Alchemist Media Labs launched its booking platform for streaming and Connected TV, followed by the next stage: a self-se...”
“A self-service interface enables small and medium-sized enterprises to implement video campaigns on Netflix, Prime Video and other streaming...”
“Amazon Prime Video is integrated into the self-service platform alongside other major streaming providers.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
esome launches self-booking platform for CTV ads
The German digital marketing agency esome has launched a new self-booking platform that enables small and medium-sized enterprises (SMEs), startups, and local businesses to book regional or target-group-specific advertising campaigns on streaming platforms like Netflix, Prime Video, and Joyn from a budget of 3,000 euros. This removes previous barriers such as complex booking processes and high minimum budgets. Users define their target audience and campaign period, while esome handles ad serving, optimization, and technical execution. The platform also offers creative support, including storyboard development and production of 10-15 second videos for clients lacking ready-made content, along with quality assurance. esome claims to be the first company in the German market to offer such self-booking for premium streaming campaigns, leveraging its expertise in paid social and connected TV.
Alchemist Media Labs Transforms AdTech with AI Innovations
Alchemist Media Labs (AML), a Hamburg-based MarTech startup founded by former Netflix and Warner managers Joe Pawlas and Matthias Wass von Czege, aims to translate traditional media agency workflows into AI-driven technology. AML's Media Operating System offers a single interface to inventory across social, video, CTV, and streaming platforms. It provides an inventory rating for placement quality, AI-assisted budget allocation, and real-time campaign performance insights. Agencies can use the platform for cross-platform reporting, automated optimizations, and access to additional inventory sources, with a plan to extend to self-service for smaller budgets. At launch, AML is connected to 18 platforms including Amazon, Disney+, Netflix, RTL+, and Joyn, and is working with initial brands in the media and entertainment sector under a managed-service model. The founders stress addressing fragmentation and making effective advertising more accessible and measurable.
Esome Launches Self-Booking Tool for Streaming Ads
Esome, a Hamburg-based digital marketing specialist, has launched a self-booking platform to make Connected TV (CTV) advertising accessible to small and medium-sized enterprises (SMEs) and local businesses. Available at ctv-buchung.viiew.de, the platform allows DIY media planning within minutes for streaming ads on platforms such as Netflix, Prime Video, and Joyn, with campaigns starting from a budget of 3,000 euros. Esome handles targeting, optimization, and technical execution, and offers creative production support, including storyboards and short video ads of 10-15 seconds. This move democratizes premium streaming inventory, previously limited to larger advertisers with agency support. Melius Therapie GmbH is among the first testers, and Esome joins competitors like Seven.One Media and Crossvertise in the growing self-service CTV ad market.
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