Alchemist Media Labs

AI in Advertising and Media: Key Updates

A MEEDIA roundup (published 2026-07-30) compiles the most important recent developments where artificial intelligence intersects with advertising and media. Items include platform responses to AI misuse (YouTube, X, Facebook), new AI product launches (Meta's Muse image generator), industry tests and studies (Havas Media, Wortliga/Sistrix), startup breakthroughs (Moonshot AI's Kimi K3), and new adtech/CTV offerings (Alchemist Media Labs' Everscreen.AI). The collection also covers regulatory and transparency topics (AI crawler access, upcoming EU AI Act labelling), publisher and agency initiatives (Plan.Net, Mediaplus, BCN), and risks such as AI-enabled ad fraud. The digest highlights how AI changes creative workflows, targeting, measurement, and monetization across publishers, agencies, platforms and advertisers.

Everscreen AI Enables CTV Ads for Small Budgets

Hamburg-based Alchemist Media Labs, founded in 2025 by Matthias Wass von Czege and Joe Pawlas, has launched Everscreen.AI, a self-service platform that simplifies Connected TV and streaming bookings for smaller advertisers and agencies by removing minimum booking volumes and centralizing inventory access. The interface aggregates inventory from 18 streaming providers — including Netflix, Amazon Prime Video, Disney+, Twitch, RTL+ and Joyn — and routes buys through multiple DSPs (Amazon DSP and The Trade Desk at launch; Google DV360 planned). Everscreen.AI supports campaign planning, booking, optimization and reporting, and includes AI features (AI Creative Studio and an Agentic AI campaign builder) that recommend audiences and creative placements and can activate campaigns in under four minutes. The platform is available across Germany, Austria, Switzerland, the UK, France, Spain and Italy and has been beta-tested with partners such as El Origen.

Alchemist Media Labs Transforms AdTech with AI Innovations

Alchemist Media Labs (AML), a Hamburg-based MarTech startup founded by former Netflix and Warner managers Joe Pawlas and Matthias Wass von Czege, aims to translate traditional media agency workflows into AI-driven technology. AML's Media Operating System offers a single interface to inventory across social, video, CTV, and streaming platforms. It provides an inventory rating for placement quality, AI-assisted budget allocation, and real-time campaign performance insights. Agencies can use the platform for cross-platform reporting, automated optimizations, and access to additional inventory sources, with a plan to extend to self-service for smaller budgets. At launch, AML is connected to 18 platforms including Amazon, Disney+, Netflix, RTL+, and Joyn, and is working with initial brands in the media and entertainment sector under a managed-service model. The founders stress addressing fragmentation and making effective advertising more accessible and measurable.