Alchemist Media Labs

The company operates a hybrid technology-and-services business model in digital advertising. It develops and maintains a proprietary media operating system that centralises access to social, video, CTV and streaming ad inventory and layers on inventory rating, budget allocation and transparency reporting. This software enables more structured, impact-focused buying decisions across multiple platforms.

Commercially, the company delivers value in two ways: as a managed media-buying service that plans, executes and optimises campaigns on behalf of clients using its technology, and as a platform provider offering direct access (currently via invitation/waitlist) to the media operating system. Over time, embedded AI agents are intended to automate more of the optimisation workload, increasing scalability and enabling a higher software-to-services revenue mix.

Alchemist Media Labs is a Hamburg-based MarTech startup that develops an AI-enabled media operating platform and provides managed media-buying services. Its technology connects to multiple social, video, CTV and streaming platforms to rate inventory, allocate budgets and provide real-time transparency for advertising campaigns.

The company primarily serves advertisers and media or creative agencies seeking cross-platform video and CTV campaign planning, execution and oversight. Revenue today appears to come mainly from fee-based managed-service media buying, supplemented by paid access to its platform, with a roadmap towards more automated, AI-agent-driven self-service usage.