Alchemist Media Labs
AI-assisted cross-channel media buying platform and managed service.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Alchemist Media Labs GmbH
- Entity type
- COMPANY
- Founded
- 2025
- Headquarters
- Friedrich-Kirsten-Straße 7b, 22391 Hamburg, Germany
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- alchemist.ml
What Alchemist Media Labs does
The business combines software and services. Alchemist Media Labs uses its proprietary Media Operating System to aggregate access to premium inventory across multiple external platforms, then sells either managed campaign execution or platform-enabled media operations to advertisers and agencies. Value is created by reducing fragmentation in cross-channel buying, improving budget allocation and giving buyers more visibility into inventory quality and campaign delivery.
Category differentiation
Alchemist Media Labs is not a media owner or consumer app; it is a business-facing media buying platform and managed advertising service. It should also not be confused with a foundational AI model company, despite its use of AI in optimisation workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Alchemist Media Labs is a Germany-based MarTech and AdTech startup operating a proprietary media buying platform alongside managed advertising services. Its core product, the Media Operating System, gives advertisers and agencies access to inventory across social, video, connected TV and streaming environments, with AI-supported budget allocation, inventory scoring and campaign transparency tools. The company generates revenue through a hybrid model: managed media execution for brands and agencies today, with an emerging software layer that may support self-serve usage over time. Its direct customers are business buyers rather than consumers, specifically advertisers, media agencies and creative agencies that want cross-channel campaign planning, execution and optimisation without stitching together multiple platform workflows themselves.
Business model & monetisation
The current monetisation model is hybrid. The clearest live revenue stream is managed advertising and programmatic media buying services, likely priced through service fees, retainers andor fees linked to media spend. A second layer is software-style access to the Media Operating System, which is currently used within managed service delivery and may evolve into direct SaaS or platform-access pricing as self-serve automation matures.
- Managed advertising and campaign execution
- Service fees or retainers tied to planning and buying activity
- Media-spend related fees
- Percentage take-rate or management fee on client media budgets
- Platform access to Media Operating System
- Software subscription or seat/platform fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Ad Format
Subsidiaries & acquisitions
- everscreen.ai
Self-service CTV advertising platform with integrated AI creative automation.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Everscreen AI Enables CTV Ads for Small Budgets
CTV · Recorded impact score: 2/5
Hamburg-based Alchemist Media Labs, founded in 2025 by Matthias Wass von Czege and Joe Pawlas, has launched Everscreen.AI, a self-service platform that simplifies Connected TV and streaming bookings for smaller advertisers and agencies by removing minimum booking volumes and centralizing inventory access. The interface aggregates inventory from 18 streaming providers — including Netflix, Amazon Prime Video, Disney+, Twitch, RTL+ and Joyn — and routes buys through multiple DSPs (Amazon DSP and The Trade Desk at launch; Google DV360 planned). Everscreen.AI supports campaign planning, booking, optimization and reporting, and includes AI features (AI Creative Studio and an Agentic AI campaign builder) that recommend audiences and creative placements and can activate campaigns in under four minutes. The platform is available across Germany, Austria, Switzerland, the UK, France, Spain and Italy and has been beta-tested with partners such as El Origen.
- Alchemist Media Labs (Hamburg), founded in 2025 by Matthias Wass von Czege and Joe Pawlas, launched Everscreen.AI as a self-service CTV and streaming ad booking platform.
- Aggregates inventory from 18 streaming providers, including Netflix, Amazon Prime Video, Disney+, Twitch, RTL+ and Joyn.
Explore company relationships
Questions about Alchemist Media Labs
What is Alchemist Media Labs?
Alchemist Media Labs is a German AdTech and MarTech startup that provides an AI-assisted media buying platform and managed advertising services across social, video, CTV and streaming channels.
Who uses Alchemist Media Labs?
Its direct customers are advertisers, media agencies and creative agencies that need cross-channel campaign execution, planning and optimisation.
How does Alchemist Media Labs make money?
It appears to earn revenue from managed media buying services and related fees, with an emerging software monetisation layer around its Media Operating System.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
Continue your research on Alchemist Media Labs
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.