Observed Signal · Oct 1, 2026 · Interview · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Alchemist Media Labs Demystifies CTV Buying via Everscreen.AI
In an interview with ADZINE, Joe Pawlas and Matthias Wass von Czege of Hamburg-based Alchemist Media Labs discuss how they simplify Connected TV (CTV) buying for smaller agencies and advertisers. They highlight barriers such as access to demand-side platforms (DSPs), minimum budgets, and market fragmentation. Alchemist Media Labs offers a self-service platform, Everscreen.AI, that aggregates multiple DSPs through a single interface. The platform uses AI agents to recommend audience targeting, deals, and placements, with a focus on transparency and quality scoring. They emphasize that advertisers can see in a performance dashboard where impressions were delivered across DSPs. The platform also enables cross-DSP frequency capping and unique reach calculation on a household level, addressing the issue of fragmented reporting. The interview underscores the importance of transparency in media buying and the role of AI in optimizing CTV campaigns.
The interview highlights a practical solution for CTV buying transparency and aggregation, which is relevant for smaller agencies but not a major industry shift.
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Key Takeaways & Evidence Grounding
- Alchemist Media Labs offers a self-service CTV buying platform called Everscreen.AI.
- The platform aggregates multiple DSPs through a single interface.
- AI agents provide recommendations for audience targeting, deals, and placements.
- Cross-DSP frequency capping and unique reach calculation on household level are available.
- The platform uses its own quality scoring on placement level.
Connected Companies & Entities
1 Entity mapped“Hamburg-based company offering a self-service CTV buying platform Everscreen.AI.”
Ontology Mapping & Concepts
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Everscreen AI Enables CTV Ads for Small Budgets
Hamburg-based Alchemist Media Labs, founded in 2025 by Matthias Wass von Czege and Joe Pawlas, has launched Everscreen.AI, a self-service platform that simplifies Connected TV and streaming bookings for smaller advertisers and agencies by removing minimum booking volumes and centralizing inventory access. The interface aggregates inventory from 18 streaming providers — including Netflix, Amazon Prime Video, Disney+, Twitch, RTL+ and Joyn — and routes buys through multiple DSPs (Amazon DSP and The Trade Desk at launch; Google DV360 planned). Everscreen.AI supports campaign planning, booking, optimization and reporting, and includes AI features (AI Creative Studio and an Agentic AI campaign builder) that recommend audiences and creative placements and can activate campaigns in under four minutes. The platform is available across Germany, Austria, Switzerland, the UK, France, Spain and Italy and has been beta-tested with partners such as El Origen.
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