SMAVIDA

SMAVIDA operates a hybrid adtech-and-service model. It creates value by bundling AI-assisted video creative production, campaign planning, media activation, optimisation, and reporting into a unified operating layer for advertisers. The company reduces complexity for buyers by offering both a managed service and a self-serve portal, while monetising campaign execution largely through CPM-linked pricing embedded in media delivery.

SMAVIDA is a B2B video advertising platform and managed service focused on creating and activating personalised ad campaigns across connected TV, streaming and social channels. Its offer combines campaign strategy, AI-assisted creative generation, media activation, optimisation, and reporting within a single workflow. The company also appears to provide a self-service advertiser portal for customers that want direct campaign access rather than fully managed execution.

The business makes money primarily through CPM-based campaign pricing embedded in media spend, effectively combining media buying and service delivery into one commercial model. Its customers are brand marketers, media agencies, and performance marketing teams seeking multi-channel video advertising without coordinating separate creative, activation, and reporting vendors.