SMAVIDA
AI-driven video advertising platform with managed and self-serve activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Smavida, Inc.
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- 2261 Market Street #5780, San Francisco, CA 94114, United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- smavida.com
What SMAVIDA does
SMAVIDA operates a hybrid adtech-and-service model. It creates value by bundling AI-assisted video creative production, campaign planning, media activation, optimisation, and reporting into a unified operating layer for advertisers. The company reduces complexity for buyers by offering both a managed service and a self-serve portal, while monetising campaign execution largely through CPM-linked pricing embedded in media delivery.
Category differentiation
This is a B2B advertising platform and managed media service, not a consumer video app or a pure foundational AI model provider. It should also be distinguished from standalone DSPs because its offer includes bundled creative production and managed execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SMAVIDA is a B2B video advertising platform and managed service focused on creating and activating personalised ad campaigns across connected TV, streaming and social channels. Its offer combines campaign strategy, AI-assisted creative generation, media activation, optimisation, and reporting within a single workflow. The company also provides a self-service advertiser portal for customers that want direct campaign access rather than fully managed execution. The business makes money primarily through CPM-based campaign pricing embedded in media spend, effectively combining media buying and service delivery into one commercial model. Its customers are brand marketers, media agencies, and performance marketing teams seeking multi-channel video advertising without coordinating separate creative, activation, and reporting vendors.
Business model & monetisation
SMAVIDA monetises mainly through all-inclusive CPM pricing tied to campaign delivery, with strategy, creative production, activation, optimisation, and reporting wrapped into channel-level media pricing. This functions like a managed-service take rate embedded in media spend rather than separate consulting fees. The free self-service account indicates a freemium entry path designed to acquire advertisers and convert them into paid campaign usage or larger managed engagements.
- Managed campaign delivery
- CPM-linked bundled media buying and service execution
- Creative production and personalisation
- Embedded within campaign pricing
- Self-service platform usage
- Freemium SaaS entry point with upsell potential
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about SMAVIDA
What is SMAVIDA?
SMAVIDA is a B2B video advertising platform that combines AI-assisted creative generation, media activation, optimisation, and reporting across channels such as CTV, streaming, and social.
Who uses SMAVIDA?
Its users are brand marketers, media agencies, and performance marketing teams that want either managed campaign execution or self-service campaign control.
How does SMAVIDA make money?
It primarily earns revenue through CPM-based campaign pricing embedded in media spend, with bundled strategy, creative, activation, optimisation, and reporting.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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