Observed Signal · Jul 20, 2026 · Analysis / Opinion · Source: Virtual Minds News Monitor · Impact: 2/5 · Sentiment: Positive
Europe Should Build Its Own TV AdTech Model
Opinion piece by Dirk von Borstel (Managing Director, Virtual Minds) argues Europe should stop trying to beat US Big Tech by their rules and instead capitalise on broadcasters' strengths: trust, brand-safe premium environments, and data sovereignty. The article promotes European AdTech infrastructure—citing Virtual Minds Media Manager as an example—that unifies linear and digital TV while preserving control over data and inventory. It calls for technological consolidation, full convergence of linear and digital television, and interoperable, privacy-focused identity solutions as the three priority actions toward 2030.
Opinion piece advocates for European AdTech and identity solutions—relevant to broadcasters, AdTech vendors and identity providers but not a major platform policy change or technical release.
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Key Takeaways & Evidence Grounding
- Article published on 2026-07-20.
- Dirk von Borstel is identified as Managing Director of Virtual Minds and is the piece's author/quoted source.
- The article states that 'Solutions such as the Virtual Minds Media Manager are already demonstrating how linear and digital TV can be brought together on a European technology platform.'
- The author recommends three areas of action to 2030: technological consolidation, convergence of linear and digital television, and interoperable, privacy-focused identity solutions.
- The piece positions 'trust' and 'sovereignty' as Europe's competitive advantages versus US platforms.
Connected Companies & Entities
4 Entities mapped“For Dirk von Borstel, Managing Director of Virtual Minds, however, it is precisely this debate that often leads in the wrong direction....”
“In almost every panel discussion, every talk and many conversations, the focus was on names such as […], Europe’s equivalent of Google, Amaz...”
“In almost every panel discussion, every talk and many conversations, the focus was on names such as […], Europe’s equivalent of Google, Amaz...”
“In almost every panel discussion, every talk and many conversations, the focus was on names such as […], Europe’s equivalent of Google, Amaz...”
Ontology Mapping & Concepts
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