Observed Signal · Jun 11, 2024 · Policy Update · Source: Trending Topics · Impact: 4/5 · Sentiment: Neutral
EU AI Act: GPT-4 Can Be High-Risk, Lawyers Clarify
In an interview with Trending Topics, lawyers Alexandra Ciarnau and Axel Anderl from DORDA Rechtsanwälte explain the EU AI Act's phased implementation timeline. The act, approved by the EU Council on May 21, 2024, enters into force 20 days after publication in the Official Journal. Rules on prohibited AI systems and AI literacy apply after 6 months, general-purpose AI (GPAI) obligations after 12 months, certain high-risk AI after 24 months, and remaining high-risk categories after 36 months. High-risk AI includes emotion recognition at work, self-driving vehicles, and automated credit scoring outside fraud detection. Labeling of synthetic content is required. Companies using models like GPT-4 for recruitment may be considered high-risk, while using them for marketing inspiration is not. Fines can reach €35 million or 7% of global annual turnover. The lawyers note that copyright shields from Microsoft and Google offer limited protection, and recommend AI competency training for staff.
The EU AI Act is a landmark regulation affecting all AI deployments across industries, including marketing technology and advertising. This interview provides clear timelines and compliance obligations, impacting how AI can be used in adtech operations.
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Key Takeaways & Evidence Grounding
- EU AI Act was adopted by the EU Council on May 21, 2024.
- Prohibited AI practices apply 6 months after entry into force; GPAI rules after 12 months; high-risk AI after 24 and 36 months.
- Fines for non-compliance can reach €35 million or 7% of global annual turnover.
- Use of GPT-4 for recruitment decisions may qualify as a high-risk AI application.
- Providers of synthetic content must label outputs as AI-generated.
Connected Companies & Entities
4 Entities mapped“Mentioned as the provider of GPT-4, used by companies via API....”
“Mentioned as provider of Gemini AI and offers 'Copyright Shields' to customers....”
“Mentioned as provider of open-source model Llama 3....”
“Mentioned as offering 'Copyright Shields' to users of its AI applications....”
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