Observed Signal · Feb 19, 2026 · M&A · Source: CNBC Technology · Impact: 4/5 · Sentiment: Neutral
Etsy Soars on Depop Sale Despite Mixed Earnings Report
Etsy said it will sell fashion resale app Depop to eBay for about $1.2 billion in cash, a move that sent Etsy shares up roughly 9% and eBay shares up about 3%. The announcement accompanied mixed fourth-quarter results: adjusted EPS of $0.92 beat analysts' $0.84 estimate, while revenue of $882 million narrowly missed the $885 million consensus. Gross merchandise sales fell 3.8% year-over-year to $3.59 billion, a decline Etsy attributed in part to last year’s sale of Reverb. Net income declined 14.8% to $110.7 million. Active sellers rose 7.7% to 8.76 million while active buyers declined 2% to 93.54 million. Etsy guided first-quarter GMS between $2.38 billion and $2.43 billion, below prior-year levels.
Public company earnings and a $1.2B marketplace divestiture affect marketplace strategy and competitive dynamics; earnings provide signals about marketplace health and may influence retail-media and commerce strategies.
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Key Takeaways & Evidence Grounding
- Etsy agreed to sell Depop to eBay for about $1.2 billion in cash.
- Etsy reported Q4 adjusted earnings per share of $0.92 versus $0.84 estimated by analysts polled by LSEG.
- Etsy reported Q4 revenue of $882 million versus $885 million estimated.
- Gross merchandise sales (GMS) fell 3.8% year-over-year to $3.59 billion; Etsy attributed part of the decline to the prior sale of Reverb.
- Etsy guided Q1 gross merchandise sales of $2.38–$2.43 billion, below year-ago GMS of $2.8 billion.
Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
Etsy Soars 17% After $1.2B Depop Sale to eBay
Etsy announced it will sell secondhand clothing marketplace Depop to eBay for about $1.2 billion in cash, prompting Etsy shares to jump more than 14% in extended trading. Etsy purchased Depop roughly five years ago for about $1.62 billion and said the sale lets it refocus on growing the core Etsy marketplace. eBay said the acquisition expands its presence in fashion and helps reach younger recommerce shoppers; roughly 90% of Depop users are under 34. The transaction is expected to close in the second quarter of 2026. The announcement coincided with eBay’s strong fourth-quarter results: adjusted EPS of $1.41 on $2.97 billion revenue, GMV growth to $21.2 billion, and upbeat Q1 guidance.
Etsy Sells Depop to eBay for $1.2 Billion
Etsy agreed to sell Depop, the secondhand clothing marketplace popular with Gen Z, to eBay for $1.2 billion in cash. Etsy acquired Depop nearly five years earlier for $1.62 billion and said the sale will let it focus on its core marketplace. Depop, founded in 2011, generated about $1 billion in gross merchandise sales in 2025, grew nearly 60% year-over-year in the U.S., and had seven million active buyers (approximately 90% under 34) and more than three million active sellers as of December 31, 2025. eBay and Etsy executives commented that Depop will benefit from eBay’s scale; the transaction is expected to close in Q2 2026. Etsy has previously bought and divested other niche marketplaces such as Elo7 and Reverb.
eBay Completes Acquisition of Depop
eBay has completed its acquisition of the secondhand fashion marketplace Depop from Etsy, strengthening eBay's position in the growing recommerce market. Depop — popular with Gen Z and younger millennials for vintage, streetwear and sustainable fashion — will remain largely independent while leveraging eBay's infrastructure, logistics and personalization capabilities. The move expands eBay's fashion portfolio and access to a younger, community-driven user base, supporting growth in C2C secondhand trading and circular-economy positioning. The article was published by Retail-News on 2026-07-30.
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