Observed Signal · Mar 25, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 4/5 · Sentiment: Positive
ElevenLabs and IBM Integrate Premium Voice into watsonx Orchestrate
ElevenLabs and IBM announced a collaboration to integrate ElevenLabs’ Text-to-Speech and Speech-to-Text capabilities into IBM watsonx Orchestrate, an agentic AI orchestration platform. The integration aims to enable natural, multilingual, voice-first interactions at enterprise scale, offering over 10,000 voices and support for 70 languages and regional accents. It targets use cases across government, banking, insurance, healthcare and utilities, and emphasizes enterprise security and compliance features including PCI support, a Zero Retention Mode for HIPAA‑compliant handling, and data residency controls. IBM positions the move as part of an open ecosystem approach to let customers choose models and tools while scaling trustworthy, voice-enabled AI agents.
Integration brings enterprise-grade voice (TTS/STT) into IBM’s major watsonx Orchestrate platform, enabling scalable, secure voice-first agentic AI deployments—important for enterprise adoption of conversational AI and governance.
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Key Takeaways & Evidence Grounding
- ElevenLabs and IBM announced a collaboration to integrate ElevenLabs TTS and STT into IBM watsonx Orchestrate.
- The integration provides access to an ElevenLabs voice library of 10,000+ voices and supports 70 languages with regional accents.
- IBM watsonx Orchestrate is an agentic AI orchestration platform for building, deploying, managing and governing AI agents.
- Enterprise protections cited include PCI compliance for payment processing, a Zero Retention Mode to support HIPAA-compliant data handling, and data residency controls.
- IBM described the integration as enabling voice-first, scalable, secure and governed agentic AI experiences for customer and employee workflows.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DXC and ElevenLabs Form Strategic Voice AI Partnership
DXC Technology announced a strategic partnership with ElevenLabs to embed advanced voice AI capabilities across DXC’s global enterprise environment, accelerating DXC’s AI-first transformation and service offerings. DXC also participated in ElevenLabs’ $500 million Series D funding round, which the article states valued ElevenLabs at about $11 billion. The collaboration targets use cases including enterprise productivity (voice agents and copilots), customer experience transformation with natural-sounding multilingual voice interfaces, industry-specific solutions, and modern application/platform engineering. DXC intends to co-develop solutions through its LabX incubator and AI Platforms Engine and pursue a joint go-to-market approach. ElevenLabs’ Revenue Leader Ben Budde and DXC President and CEO Raul Fernandez are quoted on the partnership’s scale and strategic importance.
TELUS Digital, ElevenLabs Partner to Scale Voice AI
TELUS Digital and ElevenLabs announced a partnership making TELUS Digital a preferred implementation partner for ElevenLabs’ ElevenAgents AI voice agent platform. Under the agreement, enterprises can contract ElevenLabs directly and work with TELUS Digital to implement, integrate, govern and operate ElevenAgents in production. TELUS Digital will support integrations across major CRM/CX and telephony platforms (Genesys, Twilio, Amazon Connect, Zendesk, Salesforce) and provide ongoing managed services. TELUS Digital already uses ElevenLabs in its Fuel iX™ Agent Trainer to run over 90,000 lifelike voice and chat simulations (as of June 2026), reducing onboarding time by 20%. TELUS Communications ran a proof-of-concept onboarding campaign with an ElevenLabs voice agent that improved early retention and achieved an average satisfaction score of 8.5/10.
ElevenLabs Expands ElevenAgents for Omnichannel Support
ElevenLabs expanded its ElevenAgents product to enable a single AI agent to operate across phone, web, WhatsApp, SMS, Telegram and Slack while integrating with ticketing and email workflows in Zendesk, Intercom and Freshdesk. The update emphasizes a unified agent architecture that preserves conversation context as customers move between channels and includes a centralized dashboard for channel management. ElevenLabs also announced multimodal input support (images, PDFs, audio, contacts, location pins) on selected channels — notably WhatsApp and web widgets — and positions the expansion as relevant to organizations integrating AI agents into existing customer-service stacks.
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