Observed Signal · Dec 7, 2020 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
eBay Ads names Eleonore Morlas GM in CSE Europe
Eleonore Morlas, a digital advertising expert, has been appointed General Manager for Central & Southern Europe (Germany, France, Italy, and Spain) at eBay Ads as part of a Europe-wide reorganization. In this role, she will lead the new CSEU team and oversee organizational structures and processes across the four markets. Morlas will report directly to Phuong Nguyen, eBay Ads’ General Manager Europe, and will work closely with Harmony Murphy, the new General Manager for the United Kingdom. The move follows the departure of Mike Klinkhammer, EU Advertising Sales Director, after more than 15 years with the company. Morlas previously spent nearly a decade within the eBay ecosystem, most recently serving as Director Advertising Commerce Solutions Europe, and prior to joining eBay she was a Strategy Consultant at A.T. Kearney in France. The restructuring aims to unlock greater advertising potential with brands and retailers in the CSEU region.
Executive leadership change within a major ad tech unit; potential impact on regional ad business strategy.
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Key Takeaways & Evidence Grounding
- Eleonore Morlas appointed General Manager Central & Southern Europe for eBay Ads.
- Responsibilities include Germany, France, Italy, and Spain.
- Morlas reports to Phuong Nguyen and collaborates with Harmony Murphy (GM UK).
- Mike Klinkhammer leaves EU Advertising Sales Director role after 15+ years.
- Appointment part of Europe-wide eBay Ads reorganization to build the CSEU team.
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