Observed Signal · Apr 8, 2026 · Platform · Source: State of Streaming · Impact: 2/5 · Sentiment: Neutral
Display & Video 360 (Google) Directory Profile
This State of Streaming directory entry profiles Display & Video 360 (DV360) as Google’s enterprise Demand‑Side Platform (DSP) for programmatic media buying across display, video and Connected TV (CTV). The listing notes DV360’s parent company is Alphabet Inc. and highlights deep integration with YouTube and Google audience data. The page also aggregates recent State of Streaming article headlines and resources related to streaming, CTV and video advertising, and indicates there is currently no editorial coverage specific to Display & Video 360 on the site.
Profiles a major AdTech platform (Google DV360) and its integration with YouTube/audience data; useful reference for practitioners but the page is a directory/profile rather than reporting new product, policy or technical changes.
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Key Takeaways & Evidence Grounding
- Display & Video 360 (DV360) is described as Google’s enterprise Demand‑Side Platform (DSP).
- DV360’s parent company is Alphabet Inc.
- The platform is used for programmatic media buying across display, video, and Connected TV (CTV).
- DV360 has deep integration with YouTube and Google’s audience data.
- State of Streaming lists multiple streaming and adtech article headlines and notes "No coverage yet for Display & Video 360."
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Google Adds DV360 API Discord Channels and Docs Update
Google announced two updates for Display & Video 360 bulk tooling: (1) support for the Display & Video 360 API, Structured Data Files (SDF), and the Bid Manager API within the "Google Advertising and Measurement Community" Discord server, including a dedicated #announce-display-video-360 channel and an invite link for onboarding; and (2) a significant refresh of the Display & Video 360 API and Structured Data Files documentation with new Task guides, Concept guides, and updated reference navigation that highlights supported API versions and features. The Google Display & Video 360 API team will monitor the Discord server for questions and feedback; documentation pages include a "Send Feedback" button.
April 2026 Display & Video 360 API Update
Google announced the April 14, 2026 update to the Display & Video 360 (DV360) API. The release adds support for additional Exchange and ThirdPartyVendor values, exposes AdAsset identifier fields in objects used by AdGroupAd resources, and introduces beta support for Demand Gen resource management. Demand Gen beta is currently limited to allowlisted customers; allowlisted partners can see Demand Gen line items, ad groups and targeting in relevant get/list calls and can create, update and delete Demand Gen line items, ad groups, ads and targeting. Google says full Demand Gen support will reach general availability later in 2026. The post directs developers to the release notes, updated client libraries, a Demand Gen guide, and the Google Advertising and Measurement Community Discord for questions.
Meta Bans TikTok Ads on Its Platforms in Multiple Regions
Meta has banned advertising for TikTok on its platforms (Instagram, Facebook, WhatsApp) in several countries, including the USA, Japan, Vietnam, Canada, Egypt, Indonesia, and Thailand. This action, confirmed by Meta spokesperson Chris Sgro, prevents both ByteDance and third-party advertisers from promoting TikTok within Meta's ecosystem. The ban is seen as a competitive move amidst escalating rivalry between Meta, ByteDance, and YouTube. It may also be linked to Meta's recent $16.7 billion settlement with US states over youth safety, which includes conditions that require competitors like TikTok and YouTube to implement similar protective measures, suggesting a strategic pressure tactic to ensure they share the cost and responsibility of child safety initiatives.
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