Observed Signal · Aug 21, 2026 · Partnership · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
DIRECTV Offers Year of Netflix with Gemini Device
DIRECTV is running a limited-time promotion for new customers: those who select a DIRECTV Genre Pack and add a Gemini device will receive 12 months of Netflix Standard with ads at no additional cost. The bundle includes the Gemini streaming device (which integrates live TV and streaming apps, with a Google-enabled voice remote), a selectable Genre Pack (MyEntertainment, MySports, MyNews, MiEspanol, MyKids), and consolidated billing. Genre Packs are monthly, do not require an annual contract, and can be combined or cancelled at any time. The offer is redeemed through DIRECTV’s website via a “Netflix on Us” promo banner which automatically adds Netflix Standard with ads and a Gemini device to the cart for qualifying new customers.
Bundles an ad-supported Netflix subscription with a CTV device and DIRECTV Genre Packs, which can modestly expand ad-supported streaming reach and affect CTV distribution and subscriber acquisition dynamics.
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Key Takeaways & Evidence Grounding
- DIRECTV is offering new customers 12 months of Netflix Standard with ads free when they choose a Genre Pack and a Gemini device.
- The promotion includes a DIRECTV Gemini streaming device that combines live TV and streaming apps and supports a voice remote that can use Google voice commands.
- DIRECTV Genre Packs available are MyEntertainment, MySports, MyNews, MiEspanol, and MyKids; packs are monthly with no annual contract.
- Customers redeem the offer via a “Netflix on Us” promo banner on the DIRECTV website which automatically adds the Netflix and Gemini items to the cart.
Connected Companies & Entities
3 Entities mapped“DIRECTV has a limited time deal for new customers looking to get more entertainment for their money....”
“Right now, new customers who choose a DIRECTV Genre Pack and Gemini device can get a Netflix subscription at no additional cost for 12 month...”
“And with the integrated voice remote, you can use voice commands to ask Google to find live TV, movies, shows and more....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DIRECTV Tests Next-Gen Gemini Streaming Device
DIRECTV is conducting a limited, invitation-only trial of its next-generation Gemini streaming player. The trial includes existing Gemini device users and customers who primarily use the DIRECTV app on third-party hardware, to evaluate performance and user experience. The company aims to assess speed, stability, and interface improvements. Regulatory filings earlier this year hinted at a more powerful chipset and newer Android TV software. No public launch date, pricing, or availability details have been announced. Results will shape decisions on broader rollout and whether the device will replace current models or serve as a premium option.
DIRECTV Adds Apple TV+ Billing Option
DIRECTV now lets customers add an Apple TV+ subscription to their monthly DIRECTV bill, allowing new sign-ups at $10/month (ad-free) or linking an existing Apple TV+ account to consolidate payments. The Apple TV app is integrated on DIRECTV’s Gemini device and accessible from the satellite home screen. The change is positioned as a billing-aggregation feature — simplifying subscription management rather than offering a discounted bundle — and signals legacy pay-TV providers shifting toward a role as a central hub for consumers’ streaming portfolios. The report places the move in a broader context of streaming price changes and unconventional distribution partnerships across the industry.
DIRECTV Launches MyEntertainment + MyNews Bundle
DIRECTV announced a new streaming duo offer that bundles its MyEntertainment and MyNews Genre Packs. The bundle includes over 70 channels and is priced at $59.99 per month for the first two months, rising to $74.99 per month thereafter — a $12.99 monthly saving versus buying the two packs separately. MyEntertainment offers 60+ entertainment channels and access to four premium services, while MyNews adds local channels and national news networks. The combined lineup is positioned as a lower-cost alternative to DIRECTV's basic Signature Entertainment package.
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