Observed Signal · Jul 16, 2026 · Product Launch · Source: Cord Cutters News · Impact: 1/5 · Sentiment: Positive
DIRECTV Launches MyEntertainment + MyNews Bundle
DIRECTV announced a new streaming duo offer that bundles its MyEntertainment and MyNews Genre Packs. The bundle includes over 70 channels and is priced at $59.99 per month for the first two months, rising to $74.99 per month thereafter — a $12.99 monthly saving versus buying the two packs separately. MyEntertainment offers 60+ entertainment channels and access to four premium services, while MyNews adds local channels and national news networks. The combined lineup is positioned as a lower-cost alternative to DIRECTV's basic Signature Entertainment package.
Consumer-facing pricing and bundle offer for a single streaming provider; relevant to CTV/streaming market but not industry-shifting for AdTech.
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Key Takeaways & Evidence Grounding
- DIRECTV announced a new MyEntertainment + MyNews streaming duo offer.
- The duo includes over 70 channels and costs $59.99/month for the first two months, then $74.99/month.
- The price represents a $12.99 monthly savings compared to subscribing to the two packs individually.
- MyEntertainment offers over 60 channels and provides access to four premium services: Hulu, HBO Max, Disney+, and AMC+; MyNews adds local channels plus news networks like CNN, Fox News, and Bloomberg TV.
Connected Companies & Entities
8 Entities mapped“Today, DIRECTV announced the new MyEntertainment and MyNews streaming duo offer....”
“Cord Cutters News makes money through affiliate partner links: If you click on a link, we may earn a commission....”
“Freestar.com...”
“MyEntertainment also gives you access to four premium services – Hulu, HBO Max, Disney+,and AMC+....”
“MyEntertainment also gives you access to four premium services – Hulu, HBO Max, Disney+,and AMC+....”
“MyEntertainment also gives you access to four premium services – Hulu, HBO Max, Disney+,and AMC+....”
“Bundling with the MyNews pack gives you those local channels, along with CNN, Fox News, Bloomberg TV, MSNOW, and more news channels....”
“MyEntertainment also gives you access to four premium services – Hulu, HBO Max, Disney+,and AMC+....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DIRECTV Raises Prices Across Multiple Packages
DIRECTV implemented a new set of price increases effective June 25, 2026, affecting both its satellite customers and users of its streaming live-TV platform. Genre-specific packages saw notable hikes: MyEntertainment rises $8 to $42.99/month, MySports rises $10 to $74.99/month, MyNews rises $5 to $44.99/month, MiEspanol rises $3 to $37.99/month, and MyKids rises $1 to $20.99/month. Signature (broader) TV packages will also become more expensive though specific new rates were not published. Changes apply automatically on or after June 25 or at the next renewal for existing customers and are in place immediately for new sign-ups. The company cites rising content rights costs (especially live sports), inflationary operational pressures, and investments in streaming and DVR technology as drivers of the adjustments.
DIRECTV Raises Some Subscriber Prices by Up to $14
DIRECTV is increasing prices for several genre packs and some premium packages, with customer emails showing specific changes and a reported example of a $14 monthly increase to the Premier package. New genre pack prices include MyEntertainment $42.99 (from $34.99), MyKids $20.99 (from $19.99), MiEspanol $37.99 (from $34.99), MyNews $44.99 (from $39.99), and MySports $74.99 (from $64.99). The provider said increases are due to rising programming and operational costs and that premium-package changes will vary and be communicated directly. The update follows a prior September 2025 price hike and has prompted customer complaints and discussion on social media about switching services. The article was published on 2026-05-28.
DIRECTV Adds AMC+, Shudder and Fanatiz to Genre Packs
DIRECTV has updated three of its lower-cost Genre Packs to include premium streaming services. AMC+ is now included in the MyEntertainment pack, joining existing services such as Disney+, Hulu and HBO Max Basic with Ads and bringing the pack’s included streaming value to $30. Shudder has been added to MyCinema, DIRECTV’s movie-focused mini pack, which can be combined with other genre packs. Fanatiz, a sports-focused streaming service, has been added to the Spanish-language MiEspanol pack, which features more than 60 channels. The changes expand the streaming lineup within DIRECTV’s curated, genre-based add-on packages and were reported by Cord Cutters News on June 16, 2026.
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