Observed Signal · May 28, 2026 · Price Increase · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Negative
DIRECTV Raises Some Subscriber Prices by Up to $14
DIRECTV is increasing prices for several genre packs and some premium packages, with customer emails showing specific changes and a reported example of a $14 monthly increase to the Premier package. New genre pack prices include MyEntertainment $42.99 (from $34.99), MyKids $20.99 (from $19.99), MiEspanol $37.99 (from $34.99), MyNews $44.99 (from $39.99), and MySports $74.99 (from $64.99). The provider said increases are due to rising programming and operational costs and that premium-package changes will vary and be communicated directly. The update follows a prior September 2025 price hike and has prompted customer complaints and discussion on social media about switching services. The article was published on 2026-05-28.
Price increases for a major pay-TV/streaming provider can affect subscriber retention and audience reach for advertisers on CTV/OTT platforms, but this is an incremental commercial change rather than an industry-shifting regulatory or technical development.
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Key Takeaways & Evidence Grounding
- DIRECTV notified customers of price increases effective on or after June 25, 2026.
- Genre pack new monthly prices: MyEntertainment $42.99 (from $34.99); MyKids $20.99 (from $19.99); MiEspanol $37.99 (from $34.99); MyNews $44.99 (from $39.99); MySports $74.99 (from $64.99).
- A customer screenshot shared on Reddit showed the Premier package rising by $14 per month.
- This is the second DIRECTV price increase within a year; a prior hike was announced in September 2025 (up to $11/month).
- Customers are discussing the increases on social media and considering switching services.
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DIRECTV Raises Prices Across Multiple Packages
DIRECTV implemented a new set of price increases effective June 25, 2026, affecting both its satellite customers and users of its streaming live-TV platform. Genre-specific packages saw notable hikes: MyEntertainment rises $8 to $42.99/month, MySports rises $10 to $74.99/month, MyNews rises $5 to $44.99/month, MiEspanol rises $3 to $37.99/month, and MyKids rises $1 to $20.99/month. Signature (broader) TV packages will also become more expensive though specific new rates were not published. Changes apply automatically on or after June 25 or at the next renewal for existing customers and are in place immediately for new sign-ups. The company cites rising content rights costs (especially live sports), inflationary operational pressures, and investments in streaming and DVR technology as drivers of the adjustments.
DIRECTV Raises Subscription Prices Starting June 25, 2026
DIRECTV will raise prices across many of its satellite and streaming service plans effective June 25, 2026, with most affected packages seeing approximately a $5-per-month increase. The hike applies to both long-standing satellite customers and DIRECTV Stream subscribers and includes lower-cost options such as the Sports Only and News packages. New rates take effect on June 25 or at a subscriber’s next renewal date. The company and industry observers attribute the change to rising content acquisition costs (notably live sports rights), higher operational and infrastructure expenses, and investments in streaming features. The uniform $5 monthly increase equates to about $60 extra per year for impacted households.
DIRECTV Raises Regional Sports Network Fee
DIRECTV raised its regional sports network (RSN) monthly fee for many subscribers, increasing the previous typical charge of $3.99 to a range as high as $23.99, with the average now near $15. The change took effect at the end of June 2026 and applies to customers whose packages include local professional and college sports channels. The increase reflects rising rights fees paid by networks to leagues, pressure on RSNs from cord-cutting and audience fragmentation, and varying market-specific carriage costs. Billing statements in July and August began reflecting the new amounts. DIRECTV still offers base packages that exclude RSNs and promotes streaming-centric options that may bundle sports differently.
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