Observed Signal · Oct 26, 2026 · Product Launch · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
DIRECTV Bundles 60+ Live TV Channels with Four Streaming Apps for $34.99
This article discusses cost-saving strategies for streaming services, focusing on HBO Max and DIRECTV's MyEntertainment bundle. HBO Max offers three tiers—Basic With Ads, Standard, and Premium—with annual billing saving up to $45. Savings methods include a student discount through UNiDAYS, bundling with Disney+ and Hulu, and perks from providers like Verizon, US Mobile, and Optimum. For live TV subscribers, Philo's Bundle+ and DIRECTV's MyEntertainment plan incorporate HBO Max alongside other streaming apps. DIRECTV's MyEntertainment Genre Pack combines over 60 live TV channels with Disney+, Hulu, HBO Max, and AMC+ for $34.99/month for the first two months (regular $42.99/month), including a 5-day free trial and unlimited cloud DVR. The bundle targets households seeking a cost-effective alternative to separate subscriptions, though not primarily for live sports. Consumers are advised to evaluate existing subscriptions and compare total costs based on individual usage.
This bundle reflects a growing trend of aggregating streaming services, but it's a consumer-facing promotional deal with limited impact on the AdTech ecosystem beyond potential ad inventory expansion for DIRECTV and included platforms.
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Key Takeaways & Evidence Grounding
- HBO Max offers three plans: Basic With Ads ($10.99/month), Standard ($18.49/month), and Premium ($22.99/month), with annual billing saving up to $45.
- A student discount via UNiDAYS provides HBO Max Basic With Ads for $5.49/month for up to 12 months for verified college students.
- The Disney+, Hulu, and HBO Max bundle is available at $21.99/month with ads and $34.99/month without ads, offering savings of up to 43%.
- Verizon offers a Netflix Standard With Ads and HBO Max Basic With Ads bundle for $13/month for eligible customers, and Philo's Bundle+ includes HBO Max, AMC+, discovery+, All Reality, and over 70 live TV channels for $33/month.
- DIRECTV's MyEntertainment plan bundles HBO Max Basic With Ads, Disney+, Hulu, and AMC+ with over 60 live entertainment channels, starting at $34.99/month for the first two months, then $42.99/month, and includes a 5-day free trial and unlimited cloud DVR.
Connected Companies & Entities
8 Entities mapped“DIRECTV is offering the MyEntertainment Genre Pack bundle.”
“HBO Max Basic With Ads is included in the bundle.”
“Disney+ with ads is included in the bundle.”
“Hulu with ads is included in the bundle.”
“AMC+ Monthly with Ads is included in the bundle.”
“HBO Max, a streaming service owned by Warner Bros. Discovery, offers various subscription plans and bundles.”
“Verizon offers a combined Netflix and HBO Max bundle for $13 per month on eligible wireless and home internet plans.”
“Philo's Bundle+ plan combines live TV with HBO Max Basic With Ads and other streaming services for $33 per month.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DIRECTV Launches MyEntertainment + MyNews Bundle
DIRECTV announced a new streaming duo offer that bundles its MyEntertainment and MyNews Genre Packs. The bundle includes over 70 channels and is priced at $59.99 per month for the first two months, rising to $74.99 per month thereafter — a $12.99 monthly saving versus buying the two packs separately. MyEntertainment offers 60+ entertainment channels and access to four premium services, while MyNews adds local channels and national news networks. The combined lineup is positioned as a lower-cost alternative to DIRECTV's basic Signature Entertainment package.
DIRECTV Bundles Free HBO and Spotify in Holiday Promotion
DIRECTV launched a holiday marketing campaign offering multi-month free trials of premium streaming and audio services to attract new subscribers and reduce churn. New customers receive three-month trials of HBO Max, Showtime and Starz plus four months of Spotify Premium, and up to $45 off their first month. Existing subscribers are offered two free months of HBO Max. DIRECTV is also running loyalty incentives for Perks members, awarding over $500,000 in Visa Reward Cards during December. The operator intends to convert trial users to long-term subscribers, with the campaign’s ROI hinging on post-trial conversion rates amid intense competition in the streaming market.
DIRECTV Adds AMC+, Shudder and Fanatiz to Genre Packs
DIRECTV has updated three of its lower-cost Genre Packs to include premium streaming services. AMC+ is now included in the MyEntertainment pack, joining existing services such as Disney+, Hulu and HBO Max Basic with Ads and bringing the pack’s included streaming value to $30. Shudder has been added to MyCinema, DIRECTV’s movie-focused mini pack, which can be combined with other genre packs. Fanatiz, a sports-focused streaming service, has been added to the Spanish-language MiEspanol pack, which features more than 60 channels. The changes expand the streaming lineup within DIRECTV’s curated, genre-based add-on packages and were reported by Cord Cutters News on June 16, 2026.
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