Observed Signal · May 19, 2026 · Content Distribution Update · Source: Cord Cutters News · Impact: 1/5 · Sentiment: Neutral
DIRECTV Adds The Cowboy Channel to MySports Extra
DIRECTV has added The Cowboy Channel to its MySports Extra mini pack as an add-on to the MySports Genre Pack. The Cowboy Channel, branded as the “Official Network of Pro Rodeo,” offers 24/7 Western-sports and lifestyle programming and is the official broadcast partner of ProRodeo. The channel addition is timed ahead of Championship Weekend at The American Rodeo (May 22–23, 2026) at Globe Life Field in Arlington, Texas. MySports Extra (which includes channels such as NFL RedZone, MLB Strike Zone and Willow TV) is offered for $12.99 per month.
A minor distribution update: a channel addition to a niche sports mini-pack on a TV/streaming platform. Relevant to content availability and CTV lineups but not industry-shifting for AdTech or MarTech.
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Key Takeaways & Evidence Grounding
- DIRECTV added The Cowboy Channel to the MySports Extra mini pack.
- The Cowboy Channel is described as the “Official Network of Pro Rodeo” and offers 24-hour Western sports and lifestyle programming.
- The channel addition is timed for Championship Weekend at The American Rodeo on May 22–23, 2026 at Globe Life Field in Arlington, Texas.
- MySports Extra is available exclusively as an add-on to the MySports Genre Pack and costs $12.99 per month.
- MySports Extra includes specialty sports channels such as NFL RedZone, MLB Strike Zone, Willow TV, and now The Cowboy Channel.
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DIRECTV Adds CW to MySports Sports-Only Streaming Package
DIRECTV has expanded its MySports Genre Pack, a lower-cost sports-focused streaming package, by adding local CW affiliates at no extra charge. The change, effective this week, provides direct access to the local CW station in markets where the network is carried, instead of relying solely on secondary pathways through other included services. MySports launched in early 2025 as a streamlined alternative to fuller Signature packages, priced at $64.99 per month after introductory discounts. The package includes over 20 sports channels plus ESPN Unlimited. Local ABC, CBS, Fox, and NBC affiliates were already included. CW affiliates carry live sports like ACC college football, NASCAR, WWE NXT, and select Pac-12 contests. The addition simplifies access and fills a previous gap. Availability depends on market and service address. The package remains cheaper than broader Signature tiers, with optional add-ons like MyHome Team mini-pack for regional sports networks and MySports Extra for NFL RedZone.
DIRECTV Adds AMC+, Shudder and Fanatiz to Genre Packs
DIRECTV has updated three of its lower-cost Genre Packs to include premium streaming services. AMC+ is now included in the MyEntertainment pack, joining existing services such as Disney+, Hulu and HBO Max Basic with Ads and bringing the pack’s included streaming value to $30. Shudder has been added to MyCinema, DIRECTV’s movie-focused mini pack, which can be combined with other genre packs. Fanatiz, a sports-focused streaming service, has been added to the Spanish-language MiEspanol pack, which features more than 60 channels. The changes expand the streaming lineup within DIRECTV’s curated, genre-based add-on packages and were reported by Cord Cutters News on June 16, 2026.
DIRECTV Launches MyEntertainment + MyNews Bundle
DIRECTV announced a new streaming duo offer that bundles its MyEntertainment and MyNews Genre Packs. The bundle includes over 70 channels and is priced at $59.99 per month for the first two months, rising to $74.99 per month thereafter — a $12.99 monthly saving versus buying the two packs separately. MyEntertainment offers 60+ entertainment channels and access to four premium services, while MyNews adds local channels and national news networks. The combined lineup is positioned as a lower-cost alternative to DIRECTV's basic Signature Entertainment package.
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