Observed Signal · Oct 8, 2026 · Product Launch · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
DIRECTV Adds CW to MySports Sports-Only Streaming Package
DIRECTV has expanded its MySports Genre Pack, a lower-cost sports-focused streaming package, by adding local CW affiliates at no extra charge. The change, effective this week, provides direct access to the local CW station in markets where the network is carried, instead of relying solely on secondary pathways through other included services. MySports launched in early 2025 as a streamlined alternative to fuller Signature packages, priced at $64.99 per month after introductory discounts. The package includes over 20 sports channels plus ESPN Unlimited. Local ABC, CBS, Fox, and NBC affiliates were already included. CW affiliates carry live sports like ACC college football, NASCAR, WWE NXT, and select Pac-12 contests. The addition simplifies access and fills a previous gap. Availability depends on market and service address. The package remains cheaper than broader Signature tiers, with optional add-ons like MyHome Team mini-pack for regional sports networks and MySports Extra for NFL RedZone.
DIRECTV's expansion of its sports streaming package with local CW channels is a modest but notable change in the competitive CTV/streaming landscape, potentially attracting sports fans and affecting bundling strategies.
Track DIRECTV Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- DIRECTV adds local CW affiliates to MySports Genre Pack at no extra charge.
- The change took effect during the week of October 8, 2026.
- MySports is priced at $64.99 per month after introductory discounts.
- The package includes over 20 sports channels plus ESPN Unlimited.
- CW affiliates carry live sports including ACC college football, NASCAR, WWE NXT, and select Pac-12 contests.
Connected Companies & Entities
1 Entity mapped“DIRECTV has expanded its MySports Genre Pack......”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DIRECTV Adds The Cowboy Channel to MySports Extra
DIRECTV has added The Cowboy Channel to its MySports Extra mini pack as an add-on to the MySports Genre Pack. The Cowboy Channel, branded as the “Official Network of Pro Rodeo,” offers 24/7 Western-sports and lifestyle programming and is the official broadcast partner of ProRodeo. The channel addition is timed ahead of Championship Weekend at The American Rodeo (May 22–23, 2026) at Globe Life Field in Arlington, Texas. MySports Extra (which includes channels such as NFL RedZone, MLB Strike Zone and Willow TV) is offered for $12.99 per month.
ESPN to Stream All CW Sports via ESPN App
The CW Network and ESPN announced a partnership making the ESPN App the exclusive streaming home for all CW Sports live events, while CW will continue free over‑the‑air broadcasts. The deal, launching Summer 2026, allows ESPN Unlimited subscribers to stream CW Sports programming — including college football and basketball from the ACC, Pac‑12 and Mountain West, the NASCAR O’Reilly Auto Parts Series, WWE NXT, PBA bowling, PBR bull riding, AVP volleyball and the 2026 Arizona Bowl — on any device. CW Sports, launched in 2023, provides roughly 800+ hours of annual content and holds multi‑year rights such as exclusivity for all 33 NASCAR O’Reilly Auto Parts Series races through 2031. The agreement combines linear and streaming distribution to expand viewer access and advertiser reach across broadcast and digital channels.
CW Sports Streaming Live on ESPN App Starting August 4
The CW Network and ESPN have agreed to stream CW Sports live on the ESPN App beginning Tuesday, August 4. More than 800 annual hours of CW Sports will continue to broadcast on The CW while also streaming on the ESPN App for viewers with an ESPN Unlimited subscription (available via TV/mobile providers or standalone). Launch programming includes a two-hour WWE NXT event and multiple NASCAR O’Reilly Auto Parts Series races; CW Sports' slate also includes extensive college football coverage (140 hours) across the ACC, Pac-12 and Mountain West conferences. The CW remains the exclusive home for all 33 NASCAR O’Reilly Auto Parts Series races through the 2031 season, and various sports rights and distribution partnerships extend through 2030-31 for multiple conferences.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.