Observed Signal · Jan 16, 2026 · Leadership Change · Source: Adzine · Impact: 1/5 · Sentiment: Neutral
Digital Pioneer Sascha Jansen Leaves Omnicom After 17 Years
Sascha Jansen, a long-time digital executive who joined Omnicom’s agency group in 2009, is leaving the company after 17 years. Jansen joined from Vivaki and served in multiple leadership roles, most recently as Chief Digital Officer, where he helped lead the group’s digital transformation, including the development of Paid Social, Programmatic and Commerce Media capabilities. He participated in integrations and acquisitions (including the 2018 integration of M, P, Newmedia GmbH that later became OMG Outcomes GmbH), supported market entries (Annalect, Resolution Media) and ran an internal training initiative called Digital College that reportedly qualified more than 100 employees for digital roles. He was also active in industry associations, serving as deputy chair of Die Mediaagenturen within the Bundesverband Digitale Wirtschaft. Paul Remitz, CEO of Omnicom Media Germany, publicly thanked Jansen for his contributions.
Agency senior executive departure notable for Omnicom’s internal digital capabilities and training initiatives but does not materially change industry product, policy or market structure.
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Key Takeaways & Evidence Grounding
- Sascha Jansen is leaving Omnicom after 17 years with the agency group.
- Jansen joined the group in 2009 from Vivaki and ultimately served as Chief Digital Officer.
- He helped build group-wide Paid Social, Programmatic and Commerce Media capabilities.
- Jansen was involved in acquisitions and integrations, including the 2018 integration of M, P, Newmedia GmbH into what became OMG Outcomes GmbH.
- He established a 'Digital College' training program that reportedly qualified over 100 employees and served as deputy chair of Die Mediaagenturen within the Bundesverband Digitale Wirtschaft.
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