Observed Signal · Jun 23, 2025 · Conference · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Digital Bash On Tour: Performance Marketing in E-Commerce
Digital Bash On Tour x ambition – Performance Marketing in E-Commerce is an in-person Hamburg event aimed at elevating e-commerce marketing through data-driven and AI-enabled strategies. Held at Schmidtchen Theater on the Reeperbahn, the program begins at 09:30 on June 26, 2025, with main insights delivered from 14:00 and an After Work gathering at 17:00. Attendees will hear from industry experts from ambition, OTTO, Gruner & Jahr, Ahead Nutrition, and Paul Hewitt, including Lena Langkamp, Daniel Flesch, Malte Grüner, Francesco Pascariello, Bianca Libowsky, Hannah Andresen, Caren Seegers, and Nils Schönburg. Topics include using AI Agents in search marketing, rethinking tracking, identifying core performance drivers, Marketing Mix Modeling (MMM), and distinguishing genuine trends from buzzwords, plus measuring branding impact in the upper funnel. Tickets are free but limited, with registration required. The day emphasizes networking and features a panel debating “Bullshit or Performance-Driver” in online marketing.
In-person industry conference focusing on performance marketing in e-commerce; moderate industry impact.
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Key Takeaways & Evidence Grounding
- Event: Digital Bash On Tour x ambition – Performance Marketing im E-Commerce
- Date & time: June 26, 2025; 09:30 start; main program 14:00; After Work 17:00
- Location: Schmidtchen Theater, Hamburg (Reeperbahn)
- Speakers: Lena Langkamp; Daniel Flesch; Malte Grüner; Francesco Pascariello; Bianca Libowsky; Hannah Andresen; Caren Seegers; Nils Schönburg
- Tickets: Free, limited capacity; registration required
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
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Digital Bash On Tour x etracker: Performance Marketing
Digital Bash On Tour x etracker – Performance Marketing invites attendees to deepen their understanding of performance marketing through GEO, AI-driven optimization, analytics, and smart content strategies. The free Deep Dive takes place on 27 November 2025, starting at 09:30 in Hamburg at the Barceló Hotel, co-hosted by Digital Bash On Tour and etracker. The program promises insights from top speakers on GEO as a performance lever, AI solutions, new measurement approaches, and the future of web analytics, with a panel featuring AI experts and practitioners. Telefónica is highlighted as a case study, and sessions cover topics such as server-side tracking, data sources, and converting attributed data into actionable insights. Attendees will have opportunities for networking over snacks and drinks. Tickets are limited, and registration is required to secure a spot at this no-cost event focused on advancing performance marketing practices.
Digital Bash On Tour: Paid Advertising & E‑Commerce (May 2026)
Digital Bash and the Smarketer Group are hosting two free, practitioner-focused events in Hamburg on 20 May 2026 (Paid Advertising) and 21 May 2026 (E‑Commerce). Both events take place at the Microsoft Office Hamburg and cover AI-driven topics including AI agents, Microsoft Copilot, GenAI, Social Ads, GA4-driven measurement, conversion optimisation and cross-channel campaign strategies. Sessions include breakout workshops, case studies and networking; participation is free but capacity is limited. Speakers span industry practitioners and platform representatives — including Digital Bash CEO Marc Stahlmann and an Artjom Gammel from Microsoft — along with marketers from WLO.social, bonprix, OTTO and others. The events aim to deliver hands‑on insights for modern paid advertising and e‑commerce marketing teams.
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