Observed Signal · Mar 6, 2026 · Award Shortlist · Source: W&V · Impact: 2/5 · Sentiment: Neutral
Deutscher Mediapreis 2026: Print Campaigns Shortlist Revealed!
W&V published the shortlist for the 'Media-Idee Print' category of the Deutscher Mediapreis 2026. The jury selected a set of print-focused media campaigns and young talents; winners will be announced on 10 March 2026 at Motorworld München. Notable shortlist entries include Deutsche Telekom with Ad Alliance (and Mindshare) for the campaign 'Augen auf! Gemeinsam #GegenHassimNetz', which used a print-first, double-page cartoon advertorial by Stern cartoonist Til Mette, and Rügenwalder Mühle with Mediaplus Germany (and CarlNann) for the 'Hauchgenuss Ad Special', a bespoke print special-ad format for a vegan product launch. All shortlist nominees will additionally be displayed in a popup gallery at the W&V Summit on 11–12 March 2026.
Highlights notable print ad innovations and shortlisted campaigns for a national media award — useful for creative and media-planning practitioners but not industry-shifting.
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Key Takeaways & Evidence Grounding
- W&V published the shortlist for the 'Media-Idee Print' category of the Deutscher Mediapreis 2026.
- Winners will be announced on 10 March 2026 at Motorworld München.
- Deutsche Telekom and Ad Alliance (with Mindshare) shortlisted for 'Augen auf! Gemeinsam #GegenHassimNetz' featuring a double-page cartoon advertorial in Stern by Til Mette.
- Rügenwalder Mühle and Mediaplus Germany (with CarlNann) shortlisted for 'Hauchgenuss Ad Special', a bespoke print special-ad creative for a vegan product launch.
- All Shortlist nominees receive presence in a popup gallery at the W&V Summit on 11–12 March 2026.
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Shortlist Announced for Deutscher Mediapreis 2026
The shortlist for the Deutscher Mediapreis 2026 has been published, listing nominated campaigns across multiple categories including Print, Responsible Media, Retail Media & Commerce, Social Media, Total Video, Out-of-Home (public space), National Media Strategy and Regional Media Strategy. The nominations pair major German and international brands with agencies and media houses for specific campaigns (for example, Deutsche Telekom with Ad Alliance; Hornbach with Mediaplus; Initiative Vermisste Kinder with Mediaplus). The published list highlights campaigns focused on satire and safety, retail and commerce effects, Gen Z-targeted social approaches, and regionally targeted media strategies. The article is a roster of shortlisted entries rather than results or winners.
Deutscher Mediapreis 2026: Innovative Campaigns Shortlisted!
The Deutscher Mediapreis 2026 shortlist includes campaigns recognized for data-driven media planning, inclusive creative execution, and responsible inventory choices. Highlights: Kind with EssenceMediacom (WPP Media Germany) used GDPR-compliant, real-time device/browser language and sound-setting detection to segment audiences and served dynamically optimized video ads with subtitles in up to 15 languages via a DSP, revealing a 20% reach gap among non‑German language users. L'Oréal Deutschland with Ad Alliance (and Wavemake) integrated an awareness-and-activation program into the RTL soap GZSZ—using an ad-driven chat special and a campaign character (Moritz Bode) to drive participation in the 'Stand Up' bystander program. Nestlé Deutschland and Openmind shifted KitKat media spend into curated news environments, built premium video inventory, and used AI to verify news content in real time to avoid algorithmically amplified misinformation.
Meet the Jury for Deutscher Mediapreis 2026!
W&V published the roster of jurors for the 28th Deutscher Mediapreis (German Media Award) for 2026. The jury comprises senior media managers, CMOs, agency executives and representatives from publishers and sales houses who will evaluate submitted cases based on creativity, strategic relevance, innovation and measurable results. Named jurors include executives and representatives from EssenceMediaCom, Procter & Gamble, Ferrero, Deutsche Telekom, Teads, Ad Alliance, Publicis, Universal McCann, RMS, Weischer Cinema, YOC, Welect and others. W&V editors Rolf Schröter and Franziska Mozart are also listed as jury members. The jurors will discuss and shortlist entries during jury sessions and select the award winners.
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