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Observed Signal · Nov 24, 2021 · Policy Update · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral

Decline All Button: Not a Solution

Executive Signal Summary

The piece argues that implementing a German TTDSG-mandated 'Decline All' button in cookie banners may not resolve cookie-consent complexity and could degrade user experience by forcing re-entry of information during shopping. It cites France as a reference, where CNIL’s 2020 cookie guidelines require a symmetrical first-layer design with both Accept and Decline options and offer alternatives like 'Continuer Sans Accepter'. Didomi’s platform analysis in 2021 shows consent rates falling after CNIL changes: overall consent dropped from 94% in February to 86% in April, while 'Continuer Sans Accepter' dropped from 87% in April to 73% by October. France Médias Monde notes the Decline All feature did not harm business results. The article also highlights ongoing regulatory developments (Google Chrome restrictions, ePrivacy, Digital Services and Digital Markets Acts) and argues that skilled facilitators are essential for effective consent management.

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High Confidence

Regulatory changes affecting consent management and privacy practices in AdTech.

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Key Takeaways & Evidence Grounding

  • TTDSG in Germany came into force on 1 December 2021, influencing consent banner design like an Alle Ablehnen button.
  • France CNIL cookie guidelines (Oct 2020) introduced a mandatory first-layer 'Refuser & Fermer' or equivalent with symmetric Accept/Decline buttons and an alternative 'Continuer Sans Accepter'.
  • Didomi analyzed CNIL-driven consent rates in 2021: overall Consent Rate fell from 94% (Feb) to 86% (Apr); 'Continuer Sans Accepter' was 87% in Apr, dropping to 73% by Oct.
  • France Médias Monde's Paul Grandclement Chaffy stated the new Decline All function did not negatively affect business results.
  • Regulatory developments such as Google Chrome restrictions, ePrivacy, and the Digital Services/Digital Markets Acts are expected to continue shaping consent management.

Connected Companies & Entities

2 Entities mapped
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Ontology Mapping & Concepts

#Decline All button (Alles Ablehnen)#Refuser & Fermer#Continuer Sans Accepter
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: OnlineMarketing.de•Published: Nov 24, 2021
Original Coverage Title: “Alles ablehnen – das ist auch keine Lösung - | OnlineMarketing.de”

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