Observed Signal · Jun 25, 2025 · Conference · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Custom AI in Practice: Digital Bash on Tour Cologne
Digital Bash On Tour x Macaw presents a free Deep Dive in Custom AI in Cologne on July 1, 2025, starting at 09:30. The event centers on practical, tailor-made AI solutions, including AI Agents, scaled data-driven workflows, and strategies to sustainably embed AI initiatives within organizations. Attendees will hear from experienced practitioners, participate in panel discussions with AI users, and network over snacks and drinks. The program features sessions such as AI Agents demystified, AI in Marketing 2030, and AI in practice at EWE, with speakers from Macaw, Quadient, WIRmachenDRUCK, d-force, SQL Service, rehub, and WHO:IN. The venue is SK SESSELKAMPAGNE in Köln’s Rheinauhafen district. Tickets are limited and free, with registration required. The event aims to deliver actionable insights, best practices, and opportunities for peer exchange on modern AI deployment in business processes.
Event-focused; provides practical AI insights but is not industry-shifting or platform-wide news.
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Key Takeaways & Evidence Grounding
- Event: Digital Bash On Tour x Macaw – Custom AI in Köln (Cologne) on July 1, 2025, starting 09:30.
- Venue: SK SESSELKAMPAGNE, Rheinauhafen, Cologne.
- Speakers include: Sebastian Sturm (Macaw), Björn Radde (Quadient), Julia Schöddert (Macaw), Kimberly Maasz (Macaw), Marc Stahlmann (Digital Bash), Jens Pöppelmann (d-force GmbH & SQL Service GmbH), Titia Lenzhoelzer-Maas (WIRmachenDRUCK), Timo Schroeder (rehub), Svenja Bremer (WHO:IN).
- Tickets: Free and limited; registration required.
- Focus areas: AI Agents, scaling data-driven workflows, and sustainable AI initiatives in enterprise; includes panel discussions and networking.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Virtual Minds: Building Interoperable Operating Model for Total Video
Virtual Minds argues that true convergence between linear TV and CTV advertising requires an interoperability layer rather than replacing existing systems, preserving the strengths of each environment. Managing Director Ricarda Jebsen and Business Development Manager Max Deyerl highlight that while audiences already consume video seamlessly, planning and measurement remain siloed. The company cites progress in Austria, where broadcasters under JIC AGTT have adopted digital buying logic, CPMs, and real-time HbbTV signals (Teletest 2.0) to optimize linear TV via Virtual Minds' Media Manager. The approach aims to extend this model to all video channels, including mobile and DOOH, and emphasizes that AI will only improve workflows if data silos are integrated first. Virtual Minds advocates for industry-wide collaboration to establish common standards and avoid fragmentation, positioning its infrastructure as the solution for a converged 'Total Video' operating model.
First German Agentic Advertising Meetup Explores Autonomous AI Protocols
The first German meetup of the Agentic Advertising Organization (AAO) in Hamburg brought together around 60 industry professionals to discuss transitioning 'Agentic Advertising' from theory to practice. AAO President Benjamin Masse (Triton Digital) emphasized that agentic advertising represents an open communication standard (AdCP) for autonomous negotiation rather than just programmatic automation. The market currently operates in a hybrid state, utilizing AI agents for campaign planning and discovery while executing final transactions over traditional OpenRTB infrastructure. Industry leaders discussed overlapping protocols like AdCP, MCP, A2A, and the IAB Tech Lab's AAMP framework. While autonomous orchestration is expected long-term, the ecosystem currently lacks universally machine-readable inventory.
WIRmachenDRUCK wird Top-Partner der MHP RIESEN
WIRmachenDRUCK und die Basketballer der MHP RIESEN aus Ludwigsburg bauen ihre erfolgreiche Partnerschaft weiter aus. Zur neuen Saison werden wir Top-Partner und übernehmen für die kommenden drei Spielzeiten das Namensrecht am neuen „WIRmachenDRUCK Business Club“.
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